Performance Marketing Specialist
2 days ago
Managing, improving and optimizing performance marketing for the DTC efforts at Fleck
: Noida, sector 132
Experience: 2- 3 years
About the Role
We're seeking a data-driven Performance Marketing Specialist to manage and optimize our paid & organic advertising campaigns across digital platforms. You'll be responsible for driving measurable ROI through strategic campaign management, focusing on both our domestic market and international expansion
Core Responsibilities
Plan, execute, and optimize paid campaigns across Google Ads, Meta, (Facebook/Instagram/whatsapp), and other relevant platforms
Analyze campaign performance metrics and provide actionable insights through weekly/monthly reports
Implement A/B testing strategies for ad creatives, landing pages, and audience targeting
Track and improve key metrics: ROAS, CAC, conversion rates, and customer lifetime value
Marketing Automations
Oversee existing customer journey automations to ensure optimal performance
Design and implement new automated journeys to enhance customer experience
Email and
Whatsapp
Marketing
Analyze performance metrics and market trends to optimize broadcast and email campaigns
Develop and execute strategic plans to improve conversion rates
Monitor campaign analytics to identify opportunities for enhanced engagement
Requirements
- 2-4 years of hands-on experience in performance marketing, preferably in e-commerce/lifestyle brands
Preferred Qualifications
- Experience in luxury/premium product marketing
- Knowledge of international marketing, especially in Australia/US/UK markets
- Familiarity with marketplace advertising
- Understanding of gifting and festive season consumer behavior
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