Performance Marketing

Company Overview

HavStrategy

is a globally recognized, data-driven digital marketing agency committed to enhancing business growth through innovative strategies, comprehensive competitor analysis, and seamless execution. Since our inception in 2018, we have successfully led projects for over 200 national and international brands, including Diam beauty, Thou Beauty, BodyGO, Youngblud.

Position Overview

We are seeking a highly analytical and strategic
Performance Marketing Specialist

to join our growing team. This role requires a deep understanding of performance marketing, including the creation and management of campaigns across various digital platforms. The ideal candidate will have a strong track record of driving customer acquisition, optimize campaign performance, and delivering measurable ROI.

Key Responsibilities

• Develop and execute a robust performance marketing strategy across digital platforms.
• Manage and optimize digital prospecting and remarketing campaigns, ensuring cost-effective acquisition.
• Allocate and manage marketing budgets across Google, Meta, and other channels to ensure efficient CAC and ROI.
• Create, launch, and manage Facebook and Google ad campaigns, including ad copywriting, creative direction, and headline testing.
• Plan and optimize performance-based campaigns to meet KPIs and conversion targets.
• Collaborate with internal teams to provide insights on funnel performance and suggest improvements.
• Continuously identify, test, and scale new channels and campaign strategies to maximize results.
• Analyze campaign performance through tracking KPIs and other relevant metrics daily and weekly.
• Conduct competitor research and monitor industry trends to remain ahead of the curve.
• Prepare and deliver weekly performance reports, providing actionable insights.
• Oversee all aspects of paid advertising, including planning, testing, optimization, retargeting, and reporting.

Required Skills

• Digital Marketing
• Facebook Marketing
• Instagram Marketing
• Search Engine Marketing (SEM)
• Social Media Marketing
• Strong analytical and data interpretation skills
• Proficiency in performance analysis tools (Google Analytics, Meta Ads Manager, etc.)

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1–3 years of hands-on experience in performance marketing.
• Experience with ad creation, A/B testing, scaling, and retargeting strategies.
• Ability to work in a fast-paced, performance-driven environment.
• Excellent communication and project management skills.

Why Join Us

• Collaborate with Renowned Beauty, Fashion, Lifestyle Brands:

At HavStrategy, we've had the privilege of partnering with leading brands across various sectors.
- Hands-On Experience

: Gain practical knowledge by actively participating in influencer marketing campaigns, from conceptualization to execution. This role offers a unique opportunity to understand the intricacies of digital marketing and brand collaboration.
- Mentorship and Growth

: Benefit from direct mentorship by experienced professionals in the digital marketing industry. Our team is dedicated to fostering your growth, ensuring you acquire the skills and knowledge necessary for a successful career.
- Dynamic Work Environment

: Join a vibrant and collaborative team that values creativity and innovation. At HavStrategy, we encourage fresh ideas and provide a supportive environment to bring them to life.
- Career Advancement Opportunities

: High-performing interns may be considered for full-time positions upon successful completion of the internship, paving the way for a promising career in influencer marketing.