performance marketing

5 days ago

Noida, Uttar Pradesh, India HavStrategy Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Company Description

HavStrategy is a boutique marketing partner tailored for fashion, skincare, cosmetics, lifestyle, and luxury brands. Our approach goes beyond likes and followers; we specialize in driving meaningful conversions, sustainable growth, and long-term revenue impact. Our services include market research, consumer insights, growth hacking, and data analytics, ensuring our clients achieve their business objectives.

Role Description

This is a full-time, on-site role located in Noida for a Performance Marketer. The Performance Marketer will be responsible for developing and executing marketing campaigns, analyzing performance metrics, conducting market research, and utilizing consumer insights to optimize strategies. Daily tasks include managing digital marketing channels, implementing growth hacking techniques, tracking ROI, and maximizing conversion rates.

Key Responsibilities

  • Develop and execute a robust performance marketing strategy across digital platforms.
  • Manage and optimize digital prospecting and remarketing campaigns, ensuring cost-effective acquisition.
  • Allocate and manage marketing budgets across Google, Meta, and other channels to ensure efficient CAC and ROI.
  • Create, launch, and manage Facebook and Google ad campaigns, including ad copywriting, creative direction, and headline testing.
  • Plan and optimize performance-based campaigns to meet KPIs and conversion targets.
  • Collaborate with internal teams to provide insights on funnel performance and suggest improvements.
  • Continuously identify, test, and scale new channels and campaign strategies to maximize results.
  • Analyze campaign performance through tracking KPIs and other relevant metrics daily and weekly.
  • Conduct competitor research and monitor industry trends to remain ahead of the curve.
  • Prepare and deliver weekly performance reports, providing actionable insights.
  • Oversee all aspects of paid advertising, including planning, testing, optimization, retargeting, and reporting.

Required Skills

  • Digital Marketing
  • Facebook Marketing
  • Instagram Marketing
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Strong analytical and data interpretation skills
  • Proficiency in performance analysis tools (Google Analytics, Meta Ads Manager, etc.)

Preferred Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • 2–5 years of hands-on experience in performance marketing.
  • Experience with ad creation, A/B testing, scaling, and retargeting strategies.
  • Ability to work in a fast-paced, performance-driven environment.
  • Excellent communication and project management skills.

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