Performance Marketer

Company Overview

Marcadors Marketing Pvt. Ltd., founded in 2022, is a fast-growing digital agency delivering data-driven strategies that fuel measurable growth. In just two years, the agency has achieved 300% year-over-year growth, serving 70+ clients from startups to Fortune 500 companies.

With expertise in SEO, content marketing, social media, and analytics, Marcadors operates through a lean, agile model enabling global reach and rapid execution. Recognized for its performance marketing excellence, the company consistently surpasses industry benchmarks.

Driven by innovation, collaboration, and client success, Marcadors is expanding into new markets, investing in advanced technologies, and building top-tier talent to shape the future of digital marketing worldwide.

Why Join Marcadors Marketing Pvt. Ltd.:

• Data-Driven Impact: Run performance campaigns that directly influence client growth and ROI.
• Innovation & Learning: Work with cutting-edge ad tech tools and automation platforms.
• Global Exposure: Collaborate with international clients across diverse industries.
• Career Acceleration: Gain hands-on experience, mentorship, and performance-linked growth opportunities.

Position Overview

As a Performance Marketer, you will be responsible for strategizing, managing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.

Your analytical mindset and creative problem-solving skills will ensure campaigns are efficient, scalable, and ROI-focused. You'll work closely with creative, analytics, and client teams to drive results that meet business goals.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google, Meta, and other performance channels.
• Conduct keyword research, audience segmentation, and bid optimization to maximize ROI.
• Monitor and analyze campaign performance, providing actionable insights and improvement plans.
• Implement A/B testing for ad creatives, landing pages, and targeting strategies.
• Collaborate with creative and analytics teams to ensure brand consistency and conversion alignment.
• Track budgets, pacing, and performance to meet monthly and quarterly KPIs.
• Generate detailed performance reports and present campaign insights to internal and client stakeholders.
• Stay up to date with industry trends, ad platform updates, and emerging performance tools.

Perks and Benefits

• Competitive salary and performance-based incentives
• Access to latest marketing tools and analytics platforms
• Collaborative and innovation-driven culture
• Opportunity to work with global brands and diverse markets

Critical Success Factors

• Achievement of ROI and ROAS targets
• Reduction in cost-per-acquisition (CPA) and cost-per-lead (CPL)
• Continuous improvement in conversion rates and campaign efficiency
• Timely optimization and data-driven reporting
• High client satisfaction and campaign retention

Education and Experience

• Bachelor's degree in Marketing, Business, or related field
• 2–4 years of experience in performance marketing (Google, Meta, or other paid channels)
• Hands-on experience with Google Ads, Meta Ads Manager, and Analytics tools
• Knowledge of campaign tracking tools (Google Tag Manager, GA4, UTM parameters)
• Prior agency or client-facing experience preferred

Essential Skills and Competencies

Technical Skills:

• Strong command of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• Proficiency in analytics tools (Google Analytics, GA4)
• Experience in conversion tracking and pixel implementation
• Understanding of campaign attribution models and automation

Soft Skills:

• Analytical and detail-oriented approach to data interpretation
• Excellent communication and presentation skills
• Problem-solving mindset with strong ownership attitude

Behavioral Strengths:

• Results-driven and performance-focused
• Adaptable to fast-changing trends and client needs
• Curious learner with a passion for digital growth

Job Type: Full-time

Work Location: In person