Performance Marketing Specialist

24 hours ago


Noida, Uttar Pradesh, India Astrotalk Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Astrotalk
 is India's leading astrology platform, connecting users with verified astrologers for personalized guidance through chat, call, and video. With a mission to make astrology accessible and trusted, we've served millions of users across the globe through our intuitive and secure platform.

We're looking for a 
Performance Marketing Specialist
 to join our fast-growing team. If you're passionate about data-driven marketing, optimizing campaigns, and driving growth, apply now.

Key Responsibilities

  • Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Facebook Ads, and other mobile app advertising platforms.
  • ⁠Conduct keyword research and audience segmentation to maximize ROI in the mobile app space.
  • ⁠Implement A/B testing strategies to enhance ad performance.
  • Monitor and analyze campaign metrics, providing regular performance reports.
  • Stay updated on industry trends and Google & Meta Ads best practices specific to B2C mobile apps.
  • Identify expansion and growth opportunities within existing campaigns.
  • Collaborate with cross-functional teams to align campaigns with marketing goals.

What We Require


•⁠ ⁠1 year of proven experience in performance marketing for B2C mobile apps (Google Ads, Facebook Ads, or similar platforms).


•⁠ ⁠Strong analytical and problem-solving skills, with the ability to interpret campaign data and make data-driven decisions.


•⁠ ⁠Proficiency in analytics tools for extracting actionable insights.


•⁠ ⁠Excellent communication skills and ability to work collaboratively.


•⁠ ⁠Detail-oriented with a commitment to delivering high-quality work within deadlines



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