
Performance Marketing Specialist
14 hours ago
Astrotalk
is India's leading astrology platform, connecting users with verified astrologers for personalized guidance through chat, call, and video. With a mission to make astrology accessible and trusted, we've served millions of users across the globe through our intuitive and secure platform.
We're looking for a
Performance Marketing Specialist
to join our fast-growing team. If you're passionate about data-driven marketing, optimizing campaigns, and driving growth, apply now.
Key Responsibilities
- Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Facebook Ads, and other mobile app advertising platforms.
- Conduct keyword research and audience segmentation to maximize ROI in the mobile app space.
- Implement A/B testing strategies to enhance ad performance.
- Monitor and analyze campaign metrics, providing regular performance reports.
- Stay updated on industry trends and Google & Meta Ads best practices specific to B2C mobile apps.
- Identify expansion and growth opportunities within existing campaigns.
- Collaborate with cross-functional teams to align campaigns with marketing goals.
What We Require
• 1 year of proven experience in performance marketing for B2C mobile apps (Google Ads, Facebook Ads, or similar platforms).
• Strong analytical and problem-solving skills, with the ability to interpret campaign data and make data-driven decisions.
• Proficiency in analytics tools for extracting actionable insights.
• Excellent communication skills and ability to work collaboratively.
• Detail-oriented with a commitment to delivering high-quality work within deadlines
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