
Performance Marketing Specialist
1 day ago
Role:
Performance Marketing Specialist
Location:
Noida, Uttar Pradesh
Experience:
3–5 Years
CTC:
₹9–12 LPA
About the Role
We are looking for a
Performance Marketing Specialist
to own and scale paid marketing campaigns for our product. This role is ideal for candidates with experience in startups or product companies, driving measurable growth through performance marketing.
Key Responsibilities
- Manage
Google Ads campaigns
with
₹5,00,000+ monthly ad spend
. - Run performance-driven campaigns for our AI products.
- Set up and optimize
conversion tracking, attribution, and ROI measurement. - Implement
GTM:
tracking pixels, events, funnels, and dashboards. - Monitor and improve performance metrics:
CAC, ROAS, CTR, LTV. - Contribute to GTM strategies and collaborate on scaling growth initiatives.
Requirements
- 3–5 years of proven performance marketing experience.
- Hands-on expertise in
Google Ads, conversion tracking, and ROI optimization. - Strong knowledge of performance metrics and attribution models.
- Preferably from a startup/product background (not just agency execution).
- Analytical mindset with the ability to optimize campaigns for scale.
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