Performance Marketing Specialist
24 hours ago
About Western Era
Western Era is an affordable luxury fashion brand redefining modern Indian wear where Indian fabrics meet global silhouettes. We're scaling rapidly and looking for a
Performance Marketing Specialist
to take our digital growth to the next level.
What You'll Do
- Strategize, manage, and optimize
Meta Ads
&
Google Ads
campaigns to drive revenue and improve ROAS. - Handle
high-budget accounts
with confidence and data-backed decision-making. - Lead
retention marketing
initiatives including
WhatsApp automation, email remarketing,
and personalized customer flows. - Collaborate with the
creative & brand team
on ad concepts, visuals, hooks, and seasonal campaigns. - Analyze performance metrics, scale what works, and constantly test new growth avenues.
- Stay ahead of
platform updates, consumer behavior trends,
and
market fluctuations
to keep Western Era's marketing fresh and effective.
Role Details
- Location:
On-site (Sector 63, Noida) - Working Days:
6 days a week - Timings:
9:30 AM – 6:00 PM - Salary:
₹ 4 – 6 LPA +
Sales-based Incentives - Experience Required:
3 + years
in performance marketing, preferably with a
D2C fashion/lifestyle brand
You're a Great Fit If You
- Have proven success in scaling D2C brands through paid media.
- Can manage and optimize campaigns with
significant daily ad spends
. - Are analytical yet creative comfortable switching between data dashboards and design briefs.
- Thrive in a fast-paced, collaborative, fashion-driven environment.
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