Performance Marketing Specialist

24 hours ago


Noida, Uttar Pradesh, India Western Era Full time ₹ 4,00,000 - ₹ 6,00,000 per year

About Western Era

Western Era is an affordable luxury fashion brand redefining modern Indian wear where Indian fabrics meet global silhouettes. We're scaling rapidly and looking for a
Performance Marketing Specialist
to take our digital growth to the next level.

What You'll Do

  • Strategize, manage, and optimize
    Meta Ads
    &
    Google Ads
    campaigns to drive revenue and improve ROAS.
  • Handle
    high-budget accounts
    with confidence and data-backed decision-making.
  • Lead
    retention marketing
    initiatives including
    WhatsApp automation, email remarketing,
    and personalized customer flows.
  • Collaborate with the
    creative & brand team
    on ad concepts, visuals, hooks, and seasonal campaigns.
  • Analyze performance metrics, scale what works, and constantly test new growth avenues.
  • Stay ahead of
    platform updates, consumer behavior trends,
    and
    market fluctuations
    to keep Western Era's marketing fresh and effective.

Role Details

  • Location:
    On-site (Sector 63, Noida)
  • Working Days:
    6 days a week
  • Timings:
    9:30 AM – 6:00 PM
  • Salary:
    ₹ 4 – 6 LPA +
    Sales-based Incentives
  • Experience Required:
    3 + years
    in performance marketing, preferably with a
    D2C fashion/lifestyle brand

You're a Great Fit If You

  • Have proven success in scaling D2C brands through paid media.
  • Can manage and optimize campaigns with
    significant daily ad spends
    .
  • Are analytical yet creative comfortable switching between data dashboards and design briefs.
  • Thrive in a fast-paced, collaborative, fashion-driven environment.


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