Performance Marketing Specialist

2 days ago

Noida, Uttar Pradesh, India Members Only Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Leading American Fashion Brand "Members Only", is looking for candidates to join their Digital Marketing team to handle Google ads, SA360 and Meta Ads .

Role Description:

  • Overall:
     Experience in E-commerce advertising through Google ads, SA360 and Meta.
  • Strategy Development:
     Develop and execute comprehensive paid media strategies that align with the company's marketing goals
  • Campaign Execution:
    Oversee the planning, setup, and day-to-day management of paid advertising campaigns, ensuring they are executed effectively and efficiently.
  • Budget Management:
    Manage and allocate budgets for paid media campaigns, ensuring optimal use of resources to achieve maximum ROI.
  • Performance Analysis:
    Continuously monitor campaign performance, analyse data, and make data-driven decisions to optimize campaigns for better results.
  • Testing and Experimentation:
     Lead A/B testing and experimentation to improve ad copy, creative, landing pages, and other elements of campaigns.
  • Keyword and Audience Research:
    Conduct research to identify high-potential keywords, audience segments, and targeting options to enhance campaign effectiveness.
  • Reporting:
    Generate regular reports on campaign performance, providing insights and recommendations for improvement to internal stakeholders.
  • Compliance and Quality Assurance:
    Ensure that all campaigns comply with advertising guidelines and maintain a high standard of quality and relevance.

At least 2 years of hands-on experience in performance marketing, including paid search, shopping ads, and Performance Max campaigns (Google Ads), paid social (Facebook, Instagram), and display advertising.

Role: PPC Specialist

Education: Graduate Required.

Industry Type: Fashion Brand

Department: Digital Marketing

Experience: 2-3 years

Employment Type: Full Time, Permanent

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