Sales Development Manager

1 week ago

Mumbai Metropolitan Region, India SUN PHARMA Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Strategic Planning

  • Sales Strategy Development:
  • Design and implement national sales strategies to achieve company revenue and growth targets.
  • Align sales plans with overall business objectives, ensuring coordination across product categories and regions.
  • Market Analysis:
  • Conduct market research to identify growth opportunities, consumer trends, and competitive dynamics.
  • Analyze sales data to forecast demand and identify underperforming markets or products.
  • Budget Management:
  • Develop and manage the national sales budget, ensuring efficient allocation of resources.
  • Optimize trade spends, promotions, and channel-specific investments.

Team Leadership & Training

  • Sales Team Development:
  • Lead and mentor regional sales managers and teams to ensure high performance.
  • Help training team to develop the training programs to enhance skills in negotiation, customer management and product knowledge.
  • Performance Monitoring:
  • Establish Key Performance Indicators (KPIs) for sales teams and monitor their performance.
  • Provide regular feedback and implement performance improvement plans as needed.

Channel & Distribution Management

  • Channel Strategy:
  • Develop and optimize multi-channel strategies (Specifically general trade)
  • Ensure effective distribution coverage and penetration in urban and rural markets.
  • Distributor Management:
  • Build strong relationships with distributors and ensure adherence to company policies.
  • Monitor distributor performance, resolve conflicts, and ensure timely stock availability.
  • Route-to-Market (RTM) Optimization:
  • Implement RTM strategies to enhance efficiency in product delivery and service.

Sales Execution

  • Promotional Campaigns:
  • Evaluate and oversee sales promotions and trade marketing initiatives.
  • Collaborate with marketing teams to ensure campaigns align with sales goals.
  • Product Launches:
  • Plan and execute new product launches across the national market.
  • Coordinate with supply chain and marketing to ensure seamless execution.

Data-Driven Decision Making

  • Sales Analytics:
  • Use analytics tools to track sales trends, identify opportunities, and measure ROI of initiatives.
  • Provide actionable insights to stakeholders based on sales and market performance data.
  • Reporting:
  • Prepare and present monthly, quarterly, and annual sales performance reports to senior management.
  • Highlight key achievements, challenges, and strategic recommendations.

Stakeholder Collaboration

  • Cross-Functional Coordination:
  • Collaborate with marketing, supply chain, and ethical teams to ensure alignment on goals and strategies.
  • Address any issues affecting sales performance, such as stockouts or logistical challenges.
  • Customer Relationship Management:
  • Maintain relationships with key clients and partners to ensure customer satisfaction and long-term partnerships.

Innovation and Adaptability

  • Adapt to Trends:
  • Stay updated on industry trends, consumer behavior, and technological advancements.
  • Innovate sales processes and tools, leveraging digital platforms and systems for efficiency.
  • Crisis Management:
  • Handle sales-related challenges, such as supply chain disruptions, market crises, or regulatory changes, proactively.

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