Regional Sales Manager

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About the Company

Company is is a leading brand in the kidswear segment, dedicated to providing high-quality apparel for children. Our mission is to create a positive impact on families by offering stylish and comfortable clothing. We foster a culture of innovation, collaboration, and inclusivity, ensuring that every team member contributes to our success.

About the Role

The role focuses on driving business expansion and sales growth in the Southern states of India. The successful candidate will be responsible for developing and executing regional sales strategies, negotiating with retailers, and managing a regional sales team to achieve targets.

Responsibilities

• Business Expansion & Sales Growth:
• Identify and onboard leading MBO chains, distributors, and large-format regional chain stores in Southern states (Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Telangana).
• Achieve sell-in and sell-out targets for the region and ensure strong YoY growth.
• Develop and execute regional sales strategies in line with the brand's India GTM strategy.

Market & Retailer Negotiations:

• Negotiate store space, in-store visibility, and premium positioning for company's in key MBOs.
• Build strategic partnerships with leading kidswear retailers to secure prime shelf space and exclusivity where possible.
• Work closely with buyers, category heads, and regional distributors to maximize profitability and ensure optimal terms of trade.

Retail Operations, Merchandising & Financial Discipline:

• Ensure optimum inventory levels across stores, minimizing stockouts and overstock situations.
• Coordinate with merchandising & VM teams to maintain brand visibility and in-store experience.
• Monitor competition and propose tactical pricing & promotions to increase company's market share.
• Ensure timely collection of receivables to maintain a healthy cash flow and minimize outstanding dues.
• Keep a sharp focus on sustainable bottom-line growth by balancing revenue generation with cost efficiency.

Market Intelligence & Competition Analysis:

• Conduct regular market visits to track competitor activity, pricing, and promotional strategies.
• Provide insights on customer preferences, evolving retail trends, and new business opportunities.
• Develop region-specific marketing strategies to drive customer engagement & sales.

Team Management & Stakeholder Engagement:

• Lead and mentor a regional sales team (if applicable), ensuring high performance and motivation.
• Collaborate with internal teams – merchandising, marketing, finance, and supply chain – to ensure smooth operations.
• Establish strong relationships with distributors for long-term growth.

Qualifications

• 8-12 years of experience in MBO sales, preferably in the kidswear, apparel, or fashion industry.
• Proven experience in business development, negotiations, and sales expansion in South India.
• Strong industry connections with MBO retailers, distributors, and category heads specially in Southern states.
• Experience in companies like ABFRL, Arvind Fashion, Bestseller, Levi's, or similar apparel brands is a plus.
• Ability to work independently, travel extensively, and drive results in a competitive market.
• Strong financial acumen with the ability to negotiate best terms of trade, manage profit margins, and ensure timely receivables collection.

Required Skills

• Strong negotiation skills.
• Excellent communication and interpersonal skills.
• Ability to analyze market trends and competitor activities.
• Proficiency in financial management and sales forecasting.

Preferred Skills

• Experience in digital marketing strategies.
• Familiarity with CRM software and sales analytics tools.

Pay range and compensation package

Competitive salary based on experience, along with performance-based incentives and benefits.