Associate - Institutional Partnerships and Marketing
1 week ago
Key Responsibilities
- Partnership Development & Management
o Identify and onboard coaching centers and colleges for mutually beneficial
partnerships.
o Develop structured partnership models (revenue-sharing, cross-selling, institutional
tie-ups).
o Negotiate terms, manage partner expectations, and ensure smooth execution.
- Revenue Growth
o Unlock cross-selling opportunities through existing partner networks.
o Enable value-added services (test series, notes, online access, subject add-ons) within
partner ecosystems.
- Relationship Building
o Maintain long-term relationships with coaching owners, institutional heads, and
teachers.
o Act as the single point of contact for partner queries, escalations, and collaborations.
- Execution & Monitoring
o Work with internal teams to operationalize partnerships (content delivery, student
onboarding, revenue tracking).
o Track performance metrics (registrations, conversions, revenue from partners).
- Market Intelligence
o Stay updated on trends in competitive exams and higher education.
o Provide insights on partner needs, local ecosystems, and emerging opportunities.
Skill Set Requirements
• Proven ability to pitch, negotiate, and close B2B/institutional partnerships.
• Skilled at nurturing long-term relationships with diverse stakeholders.
• Ability to evaluate performance of distribution channels, forecast revenue, and identify
growth levers.
• Structured in managing contracts, agreements, and performance reviews.
• Strong written and verbal communication in English (Hindi & other regional language is a
plus).
• Comfort with working in dynamic environments where partner needs evolve quickly.
Experience Requirements
• 1-2 years of experience in partnerships, B2B sales, business development, or institutional
relations.
• Demonstrated success in managing multi-stakeholder accounts or distribution channels.
• Experience in handling targets and revenue-linked outcomes.
• Familiarity with Marketing & CRM tools like CleverTap, MoEngage, WebEngage,
LeadSquared, etc. is a Plus.
• Experience with Ed-tech companies is Plus.
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