Senior Digital Marketing Manager – D2C

4 days ago

Palam Vihar Gurugram Haryana, India La Zayn Lifestyle Full time ₹ 6,00,000 - ₹ 9,60,000 per year

We are looking for an experienced Senior Digital Marketing Manager with deep expertise in Direct-to-Consumer (D2C) growth within the fashion and lifestyle industry.

This is a leadership role responsible for driving brand visibility, online sales, and digital storytelling across owned platforms and paid media channels. The ideal candidate blends analytical precision with creative intuition — capable of scaling a premium fashion brand in the digital age.

You'll oversee performance marketing, digital strategy, CRM, content marketing, and e-commerce growth, ensuring that brand storytelling converts into measurable business outcomes.

Key Responsibilities1. D2C Growth & Performance Marketing

  • Lead the D2C growth strategy across all paid, owned, and earned media channels.
  • Plan, execute, and optimize performance marketing campaigns on Meta, Google, YouTube, and Pinterest.
  • Drive traffic, conversions, and repeat purchases through precision audience segmentation.
  • Manage digital budgets, monitor ROAS, CAC, and LTV metrics, and ensure profitability.
  • Develop data-driven insights for campaign optimization and scaling.

2. Brand Communication & Fashion Storytelling

  • Build and maintain a premium digital tone of voice that aligns with global fashion aesthetics.
  • Translate brand moodboards and collections into digital-first storytelling.
  • Oversee the execution of fashion campaigns, pre-launch teasers, and lookbook content.
  • Collaborate with creative directors, stylists, and production teams to ensure consistency across touchpoints.

3. Digital Commerce & Consumer Experience

  • Partner with e-commerce and tech teams to improve site UX/UI and conversion rates.
  • Lead CRO initiatives (Conversion Rate Optimization) for the brand's website and landing pages.
  • Oversee CRM, retention, and automation through email, WhatsApp, and remarketing tools.
  • Build loyalty strategies that enhance customer lifetime value and brand affinity.

4. Analytics, Reporting & Insights

  • Monitor all campaign data using GA4, Meta Ads Manager, and attribution tools.
  • Prepare weekly and monthly dashboards highlighting performance insights and ROI.
  • Conduct competitor benchmarking and identify growth opportunities.
  • Leverage AI tools for predictive analytics and digital trend mapping.

5. Leadership & Collaboration

  • Lead a digital team comprising performance marketers, designers, and content specialists.
  • Work closely with the Creative, PR, and E-commerce departments to align brand goals.
  • Present performance and growth insights to the leadership team.
  • Mentor junior digital talent and build a strong results-oriented culture.

Requirements

  • 5–8 years of experience in digital marketing within the fashion, luxury, or lifestyle sector.
  • Proven success in D2C business growth and online revenue scaling.
  • Expert-level knowledge of Meta Ads, Google Ads, YouTube Ads, and retargeting platforms.
  • Deep understanding of fashion consumer behavior, content aesthetics, and influencer impact.
  • Strong analytical mindset with comfort using GA4, Data Studio, Shopify, and CRM tools (Klaviyo/WebEngage).
  • Excellent communication, campaign planning, and leadership skills.
  • Ability to merge creative vision with data-backed performance.

Preferred Skills

  • Experience managing large-scale seasonal fashion campaigns.
  • Understanding of influencer-led conversions, PR integration, and organic community building.
  • Knowledge of luxury positioning, color psychology, and trend-based audience segmentation.
  • Awareness of international D2C benchmarks and ability to replicate global best practices.

Job Type: Full-time

Pay: ₹50, ₹80,000.00 per month

Work Location: In person

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