WEchartered - Manager - Digital Marketing

Title: Digital Marketing LeadDepartment: MarketingLocation: GurgaonEmployment Type: Full-timeReports To: Chief Executive OfficerTeam Size: Lead a team of 6-8 professionals (designers, content creators, performance marketers, social media managers)Budget Authority: Annual digital marketing budget of 2-5 CroresAbout Honeyman Foods: Honeyman is India's premium natural honey and bee-based products brand with a 40+ year legacy of trust and quality. We bring to market 100% pure honey varieties, honey-based foods, wellness products, and curated gifting solutions. With a vision to replace refined sugar with natural honey, Honeyman focuses on health, wellness, and sustainability while building a digital-first, omnichannel presence.Role Overview: We are seeking an experienced and strategic Digital Marketing Lead to spearhead Honeyman's digital transformation and strengthen our brand presence across all digital platforms. The ideal candidate will be a visionary leader who combines strategic thinking with hands-on execution, leading our talented in-house team while driving measurable growth in brand awareness, customer acquisition, and e-commerce revenue. This role is crucial for scaling our B2B and D2C operations, enhancing customer engagement, and positioning Honeyman as the leading digital-native FMCG brand in the natural foods segment.Key Leadership - Develop and execute comprehensive digital marketing strategies aligned with business objectives and growth targets. - Lead digital transformation initiatives and omnichannel marketing approach. - Collaborate with senior leadership to set annual digital marketing goals and KPIs. - Drive innovation in digital marketing practices and emerging technology adoption.Team Management & Development - Lead, mentor, and develop a diverse team of 6-8 digital marketing professionals. - Conduct regular performance reviews and create individual development plans. - Foster a culture of creativity, data-driven decision making, and continuous learning. - Recruit and onboard top talent to strengthen the digital marketing team.Campaign Management & Execution: - Plan and manage paid marketing campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms. - Oversee content planning, creation, and distribution across website, social media, blogs, and email marketing. - Manage SEO/SEM efforts to enhance organic visibility and traffic growth. - Drive influencer collaborations, brand partnerships, and community building initiatives.Performance & Analytics: - Track, analyze, and report on campaign performance metrics and ROI. - Prepare detailed analytics reports for senior management and stakeholders. - Implement A/B testing and conversion optimization strategies. - Maintain marketing attribution models and customer journey analysis.Cross-functional Collaboration: - Partner with sales, product, and supply chain teams to align marketing with business objectives. - Collaborate with finance team on budget planning and performance tracking. - Work with compliance team to ensure all campaigns meet regulatory requirements (FSSAI, etc.).Key Performance Indicators (KPIs):- Revenue Growth: Drive 30%+ YoY increase in digital channel revenue.- Customer Acquisition: Achieve 25%+ improvement in CAC efficiency.- Brand Awareness: Increase organic brand search volume by 40%.- Team Performance: Maintain team satisfaction score above 85%.- Campaign ROI: Deliver minimum 4:1 ROAS across all paid channels.Required & Experience: 6-10 years in digital marketing, with minimum 3 years in leadership roles.- Industry Preference: Strong preference for FMCG, D2C, consumer goods, or food & beverage sectors.- Leadership Experience: Proven track record of leading and developing high-performing marketing teams.- Scale Experience: Experience managing annual digital marketing budgets of 1+ Crores.Educational Essential: Bachelor's degree in Marketing, Business Administration, Communications, or related field.- Preferred: MBA in Marketing or Digital Marketing specialization.- Certifications Required: Google Ads, Google Analytics, Meta Blueprint certifications.Technical Skills:- Platforms: Expert knowledge of Google Ads, Meta Business Manager, LinkedIn Ads, Twitter Ads.- Analytics: Advanced proficiency in Google Analytics 4, Google Tag Manager, and data visualization tools.- Marketing Automation: Experience with HubSpot, Mailchimp, or similar marketing automation platforms.- SEO/SEM: Strong understanding of technical SEO, keyword research, and search marketing.- E-commerce: Experience with Shopify, Amazon Seller Central, and other e-commerce platforms.- Design Tools: Basic proficiency in Canva, Adobe Creative Suite for creative FMCG Knowledge: Understanding of consumer behavior, seasonal trends, and retail marketing.- D2C Expertise: Experience scaling direct-to-consumer brands and subscription models.- Sustainability Marketing: Experience promoting natural, organic, or sustainable products.- Omnichannel Marketing: Knowledge of integrating online and offline customer touchpoints.- Regulatory Compliance: Awareness of FSSAI regulations and food marketing compliance.Leadership & Soft Skills:- Strategic Thinking: Ability to develop long-term digital strategies and roadmaps.- Data-Driven: Strong analytical skills with ability to derive actionable insights from data.- Creative Problem-Solving: Innovative mindset with proven ability to overcome marketing challenges.- Communication: Excellent verbal and written communication skills for stakeholder management.- Adaptability: Thrives in fast-paced environment with changing priorities.- Crisis Management: Experience handling PR challenges and negative online sentiment.Compensation & Compensation:Variable Pay: Up to 25% of base salary based on performance against KPIs.Annual Increment: Guaranteed minimum 10% annual increment based on performance review.Benefits Package:- Provident Fund: 12% employer contribution.- Gratuity: As per company policy.Career Pathway:- Year 1-2: Digital Marketing Lead Senior Digital Marketing Manager.- Year 3-4: Senior Manager Associate Director of Marketing.- Year 5+: Director of Marketing Chief Marketing Officer track.Development Leadership development programs and executive coaching.- Cross-functional project leadership opportunities.- International training programs with global FMCG partners.- Speaking opportunities at industry conferences and events.Application Comprehensive resume with portfolio of successful campaigns.- Cover letter detailing relevant FMCG/D2C experience.- Portfolio showcasing 3-5 best digital marketing campaigns with results.- References from previous supervisors and team members.Interview Process:- Screening Call: HR team discussion (30 minutes).- Technical Round: Digital marketing case study presentation (90 minutes).- Leadership Assessment: Team management and strategy discussion (60 minutes).- Final Round: Cultural fit and senior leadership discussion (45 minutes).- Reference Checks: Previous employer and team member references.Employment Terms:- Notice Period: 3 months.- Probation Period: 6 months.- Contract Type: Permanent employment with annual renewals.- Start Date: Immediate to 30 days from offer acceptance. 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