Digital Marketing Manager
4 weeks ago
Job Description Location: Gurgaon (Work from Office) Experience : Edtech Industry in Mandatory Experience: 812 years Work Week: 5 days Compensation: 25 30 LPA Vertical: HigherEd Industry: EdTech (Higher Education experience mandatory) Role Overview : We are seeking a Performance Marketing Lead to lead and scale the paid acquisition and revenue growth engine for the HigherEd vertical. This is a strategic leadership role with full accountability for digital acquisition performance, revenue contribution, and team success. The ideal candidate will bring a blend of analytical depth, growth strategy expertise, and team leadership acumen to drive predictable, high-quality lead generation and enrollment outcomes across markets. Key Responsibilities: Own and deliver revenue growth through paid marketing channels by optimizing lead generation, CAC, and LTV. Design and execute full-funnel acquisition strategies across Google, Meta, LinkedIn, YouTube, and programmatic channels from awareness to enrollment. Forecast, allocate, and manage multi-crore media budgets efficiently to achieve revenue, ROI, and funnel performance targets. Build, lead, and mentor a high-performing performance marketing team, instilling a data-driven, ROI-first culture. Drive automation and AI-led optimization, leveraging predictive bidding, dynamic creative testing, and audience modeling. Partner cross-functionally with Sales, Content, Analytics, and Product teams to strengthen the marketing-to-enrollment pipeline. Implement robust measurement frameworks for campaign attribution and decision intelligence. Monitor, analyze, and report business impact metrics CPL, CAC, ROI, revenue per channel to senior leadership. Champion continuous improvement, building playbooks for scaling campaigns, team capability, and process excellence. Requirements 812 years of experience in performance marketing, digital growth, or revenue marketing within EdTech, Higher Education, or B2C high-value digital businesses. Proven success in managing 15 Cr+ monthly digital budgets with measurable ROI and revenue contribution. Demonstrated leadership experience managing, mentoring, and scaling teams or agency partners for high-growth outcomes. Strong expertise across Google Ads, Meta, LinkedIn, and programmatic ecosystems, with an understanding of cross-channel attribution and data modeling. Deep understanding of CRO, funnel analytics, and performance forecasting. Strong commercial and analytical mindset with the ability to connect marketing performance to business P&L outcomes. Hands-on experience with AI-driven campaign automation, predictive analytics, and creative optimization is preferred. Excellent stakeholder management and executive communication skills.
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Digital Marketing Manager
6 days ago
Gurugram, Gurugram, India JK Business School Full timeJob Description Digital marketing Manager job description Are you innovative and passionate about current trends and creating digital marketing campaigns JK Business School, is looking to hire a digital marketing manager to support the marketing team in effectively promoting its message across all digital channels. On a daily basis, they will managesocial...
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Digital Marketing
4 days ago
Gurugram, Haryana, India RaseoTech Digital Full timeResponsibilities: - Develop and implement comprehensive digital marketing strategies that align with the company's goals and objectives. - Analyze and evaluate the effectiveness of digital marketing campaigns and adjust strategies accordingly to improve performance. - Collaborate with other departments to ensure consistency of messaging and brand identity...
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Gurugram, India Experiences Digital Full timeJob Description Are you a savvy social media guru with a passion for Instagram marketing Experiences.digital is seeking a dynamic Digital Marketing intern to join our innovative team! As a key member of our marketing department, you will have the opportunity to showcase your skills and creativity while gaining valuable hands-on experience in the digital...
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Digital Marketing Manager
5 days ago
Gurugram, Gurugram, India LevelupforWomen Full timeJob Description Company Description LevelupForWomen is a dedicated team of professionals specializing in clinical nutrition, lifestyle nutrition, and exercise. We focus exclusively on women's health and have supported over 300 women in achieving PCOS reversal, structured fat loss, and maternity nutrition. Our mission is to empower women to lead healthier...
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Digital Marketing Internship
2 days ago
Gurugram, Haryana, India RaseoTech Digital Full timeResponsibilities: - Develop and implement comprehensive digital marketing strategies that align with the company's goals and objectives. - Analyze and evaluate the effectiveness of digital marketing campaigns and adjust strategies accordingly to improve performance. - Collaborate with other departments to ensure consistency of messaging and brand identity...
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Digital Marketing Manager
6 days ago
Gurugram, India EaseMyTrip.com Full timeAbout the RoleThe Performance Marketing Specialist at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage...
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Digital Marketing Manager
7 days ago
Gurugram, India EaseMyTrip.com Full timeAbout the RoleThe Performance Marketing Specialist at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage...
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Digital Marketing Manager
6 days ago
Gurugram, India EaseMyTrip.com Full timeAbout the RoleThe Performance Marketing Specialist at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage...
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Digital Marketing Manager
6 days ago
Gurugram, India Hireginie Full timeAVP – Digital MarketingAbout Our Client: Our client is a Google-award-winning, content marketing-led digital agency that has dominated India’s organic search and content space for over 15 years — helping B2B and B2C brands grow through impactful SEO, content, and digital strategies that deliver real results.Designation: AVP – Digital...
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Digital Marketing Manager
5 days ago
Gurugram, India Hireginie Full timeAVP – Digital MarketingAbout Our Client: Our client is a Google-award-winning, content marketing-led digital agency that has dominated India’s organic search and content space for over 15 years — helping B2B and B2C brands grow through impactful SEO, content, and digital strategies that deliver real results.Designation: AVP – Digital...
