Digital Marketing Manager

2 days ago


Gurugram Gurugram India Edureka Full time

Job Description Location: Gurgaon (Work from Office) Experience : Edtech Industry in Mandatory Experience: 812 years Work Week: 5 days Compensation: 25 30 LPA Vertical: HigherEd Industry: EdTech (Higher Education experience mandatory) Role Overview : We are seeking a Performance Marketing Lead to lead and scale the paid acquisition and revenue growth engine for the HigherEd vertical. This is a strategic leadership role with full accountability for digital acquisition performance, revenue contribution, and team success. The ideal candidate will bring a blend of analytical depth, growth strategy expertise, and team leadership acumen to drive predictable, high-quality lead generation and enrollment outcomes across markets. Key Responsibilities: Own and deliver revenue growth through paid marketing channels by optimizing lead generation, CAC, and LTV. Design and execute full-funnel acquisition strategies across Google, Meta, LinkedIn, YouTube, and programmatic channels from awareness to enrollment. Forecast, allocate, and manage multi-crore media budgets efficiently to achieve revenue, ROI, and funnel performance targets. Build, lead, and mentor a high-performing performance marketing team, instilling a data-driven, ROI-first culture. Drive automation and AI-led optimization, leveraging predictive bidding, dynamic creative testing, and audience modeling. Partner cross-functionally with Sales, Content, Analytics, and Product teams to strengthen the marketing-to-enrollment pipeline. Implement robust measurement frameworks for campaign attribution and decision intelligence. Monitor, analyze, and report business impact metrics CPL, CAC, ROI, revenue per channel to senior leadership. Champion continuous improvement, building playbooks for scaling campaigns, team capability, and process excellence. Requirements 812 years of experience in performance marketing, digital growth, or revenue marketing within EdTech, Higher Education, or B2C high-value digital businesses. Proven success in managing 15 Cr+ monthly digital budgets with measurable ROI and revenue contribution. Demonstrated leadership experience managing, mentoring, and scaling teams or agency partners for high-growth outcomes. Strong expertise across Google Ads, Meta, LinkedIn, and programmatic ecosystems, with an understanding of cross-channel attribution and data modeling. Deep understanding of CRO, funnel analytics, and performance forecasting. Strong commercial and analytical mindset with the ability to connect marketing performance to business P&L outcomes. Hands-on experience with AI-driven campaign automation, predictive analytics, and creative optimization is preferred. Excellent stakeholder management and executive communication skills.



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