WattMonk - Digital Marketing Manager

3 weeks ago

Gurugram, India Wattmonk Technologies Full time

About the Role:We're looking for a Digital Marketing Manager (SEO, SEM & Growth) to lead the digital acquisition strategy and elevate WattMonk's online presence. This role blends performance marketing, content strategy, and analytics - driving inbound growth through SEO, SEM, and digital brand storytelling.You'll own the end-to-end digital marketing ecosystem - optimizing campaigns, analyzing performance, and ensuring WattMonk's brand reaches the right audience, at the right time, across the right channels.Key Responsibilities:- Lead and execute the digital marketing strategy across SEO, SEM, and social media to drive qualified traffic, engagement, and conversions.- Conduct in-depth SEO audits (site structure, internal linking, content optimization) and implement strategies that improve organic visibility.- Manage and optimize paid media campaigns on Google Ads, Search Ads 360, Bing Ads, and social platforms to ensure ROI-driven performance.- Analyze key SEO and SEM metrics (traffic trends, keyword rankings, CTR, CPC, conversions) and translate insights into actionable strategies.- Partner with content, design, and product teams to create SEO-friendly content and digital assets aligned with brand objectives.- Develop and execute content calendars, and manage social media campaigns that strengthen engagement and brand recall.- Own email marketing automation and nurture funnels to boost customer retention and engagement.- Leverage Google Data Studio and Analytics to track campaign success and present insights to leadership.- Stay ahead of the curve on digital marketing trends, algorithms, and emerging technologies.Required Skills & Competencies:- Deep understanding of SEO/SEM principles, keyword research, and search algorithms.- Proven experience managing Google Ads, Search Ads 360, and Bing Ads campaigns.- Hands-on expertise in Google Analytics, Data Studio, Tag Manager, and related tools.- Solid grasp of WordPress, HTML, JavaScript, and CSS basics for on-page optimization.- Strong analytical mindset with a data-driven decision-making approach.- Excellent written and verbal communication and storytelling ability.- Proficient in email marketing automation tools and CRM integrations.- Organized, detail-oriented, and capable of managing multiple projects simultaneously.Education & Experience:- 3-5 years of experience in Digital Marketing with a strong focus on SEO, SEM, and campaign performance.- Prior experience in B2B SaaS, technology, or renewable energy domains is a plus. (ref:iimjobs.com)

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