Digital Marketing Manager

3 weeks ago

Gurugram, India Vantageiq Technologies Opc Full time

Job Description Key Responsibilities: Develop and Implement Marketing Strategy: - Create and execute comprehensive marketing plans to achieve business objectives. - Identify target markets and customer segments to tailor marketing efforts. Brand Management: - Build and maintain a strong brand presence across all channels. - Develop brand guidelines and ensure consistent messaging. Digital Marketing: - Oversee digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing. - Analyze and optimize digital performance metrics to maximize ROI. Content Creation: - Develop engaging content for blogs, social media, newsletters, and other marketing materials. - Collaborate with designers, writers, and other creatives to produce high-quality content. Market Research and Analysis: - Conduct market research to identify trends, opportunities, and competitive landscape. - Use data-driven insights to inform marketing strategies and decisions. Lead Generation and Conversion: - Implement lead-generation strategies to attract and convert potential customers. - Develop and optimize customer journey funnels to improve conversion rates. Event and Campaign Management: - Plan and execute marketing events, trade shows, and product launches. - Coordinate marketing campaigns from concept to execution and measure their effectiveness. Budget Management: - Manage the marketing budget effectively, ensuring optimal allocation of resources. - Track and report on marketing expenditures and campaign performance. Team Leadership: - Lead and mentor a team of marketing professionals. - Foster a collaborative and innovative work environment. Basic Requirements: Experience: 5-7 years of experience in marketing, preferably in a B2B environment or Startup. Skills: - Strong understanding of digital marketing strategies and tools. - Excellent communication, writing, and presentation skills. - Proficiency in marketing analytics and data interpretation. - Creative thinking and problem-solving abilities. - Leadership and team management skills.

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