Senior Manager

4 weeks ago

Gurugram, India Kwan Ventures Full time

About the Role:We are looking for a Senior Manager - Performance Marketing to lead our clients' digital growth initiatives across paid media channels. The ideal candidate will have a proven track record of managing high-budget campaigns, optimizing CAC, and driving measurable business outcomes through data-driven performance marketing strategies.Key Responsibilities:- Develop and execute the digital performance marketing strategy across platforms including Google, Meta, YouTube, programmatic, affiliates, and emerging channels.- Own end-to-end campaign management - from planning, budgeting, and execution to optimization and performance analysis.- Collaborate closely with product, growth, and creative teams to ensure alignment on objectives, messaging, and funnel optimization.- Lead experiments and A/B tests to improve conversion rates, retention, and ROAS.- Use analytics tools (GA4, Mixpanel, Appsflyer, etc.) to measure impact, identify insights, and continuously improve campaign efficiency.- Manage agency and platform partnerships, ensuring best practices and innovations are adopted.- Build and mentor a small team of digital marketing specialists to scale performance initiatives.- Stay updated on industry trends, ad tech developments, and consumer behavior to identify new growth 6-10 years of hands-on experience in performance marketing, preferably in consumer tech, D2C, or high-growth digital-first companies.- Expertise in running large-scale paid campaigns across multiple channels (Google, Meta, Display, YouTube, etc.).- Strong analytical mindset with experience in attribution, cohort analysis, and marketing automation.- Demonstrated success in scaling user acquisition and optimizing CAC/LTV metrics.- Strong understanding of digital funnels, growth loops, and conversion optimization.- Excellent collaboration, communication, and stakeholder management skills. (ref:iimjobs.com)

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