Ethics Express

7 days ago

Gurugram, India Ethics Groups Of Companies Full time

Responsibilities:- Develop and implement comprehensive digital marketing strategies to achieve company objectives, with a focus on driving traffic, engagement, and conversions.- Plan and execute digital marketing campaigns across various channels, including website management, SEO/SEM, social media, email, and display advertising.- Must possess proficiency in managing a monthly marketing budget ranging from 15 to 20 lakh.- Manage and optimize the company's website to enhance user experience, increase organic traffic, and improve conversion rates.- Oversee the company's social media presence across all digital platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.- Create engaging content for social media posts, blog articles, email newsletters, and other digital marketing channels.- Monitor and analyze key performance metrics to track the effectiveness of digital marketing campaigns and make data-driven decisions for optimization.- Stay up-to-date with the latest trends and best practices in digital marketing, search engine algorithms, social media platforms, and online advertising techniques.- Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to align digital marketing efforts with overall business goals.- Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives as Bachelor's/Master's degree in Marketing, Communications, Business, or a related field.- Minimum of 4 years of experience in digital marketing, preferably in direct-to-consumer (D2C) brands.- Proven track record of planning and executing successful digital marketing campaigns that drive results.- Strong understanding of digital marketing channels, including SEO/SEM, social media, email marketing, content marketing, and online advertising.- Proficiency in website analytics tools (e.g., Google Analytics), social media management platforms and email marketing software.- Excellent written and verbal communication skills, with the ability to create compelling content for various digital platforms.- Analytical mindset with the ability to interpret data, analyze trends, and generate actionable insights.- Creative thinker with a passion for innovation and experimentation in digital marketing.- Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.- Ability to work independently and collaboratively in a fast-paced, team-oriented environment. (ref:iimjobs.com)

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