Lead Generation Specialist

2 days ago

Hyderabad, Telangana, India Atenas Code Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job Description

We are seeking a results-driven Lead Generation Specialist with hands-on expertise in Google Ads to manage and optimize paid campaigns for two distinct B2C markets:

  • Education Sector (India) Focused on student acquisition and lead generation for courses, coaching, or edtech services.
  • Auto Parts Sector (US) Targeting car owners, DIYers, and retail consumers for aftermarket auto parts sales via e-commerce.

Key Responsibilities

  • Plan, create, and manage high-converting Google Ads campaigns (Search, Display, Performance Max, YouTube).
  • Drive qualified B2C leads for both education and automotive verticals.
  • Perform detailed keyword research, ad copywriting, A/B testing, and audience targeting.
  • Optimize campaigns for lead cost, conversion rate, and ROI.
  • Monitor and analyze performance using Google Ads, Google Analytics, and CRM tools.
  • Collaborate with landing page designers, content teams, and sales teams to improve funnel performance.
  • Generate weekly/monthly reports on campaign performance and insights.

Requirements

  • 25 years of experience in lead generation through Google Ads.

  • Proven success in running B2C campaigns in:

  • Education (India) – e.g., lead gen for coaching centers, courses, or online education.

  • Auto Parts (US) – e.g., generating leads/sales for aftermarket parts, accessories, or car care products.

  • Strong understanding of Google Ads platform, conversion tracking, retargeting, and custom audiences.

  • Experience with tools like Google Tag Manager, Google Analytics, Looker Studio, and CRM systems (HubSpot, Zoho, etc.).
  • Excellent analytical skills with a data-driven mindset.
  • Good communication and reporting skills.

Preferred Skills

  • Certification in Google Ads (Search/Display/Video).
  • Experience with e-commerce platforms (Shopify, WooCommerce, etc.).
  • Familiarity with education portals (Shiksha, Collegedunia) or US auto parts platforms (eBay Motors, RockAuto).
  • Basic knowledge of Meta Ads or other paid channels (optional).

What We Offer

  • Competitive salary with performance-based incentives.
  • Both Night and Day Shift
  • Opportunity to work across Indian and international markets.
  • Exposure to high-growth industries and performance marketing at scale.
  • Collaborative team culture and clear growth path

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