Copy Lead

2 days ago

Bengaluru, Karnataka, India Clevertize Private Limited Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Role: Copy Lead

Location: Mumbai / Bengaluru

Job Type: Full-Time

Work Mode: Hybrid

About the Role

We�re looking for a seasoned Copy Lead who lives and breathes ideas � someone who can craft words that move people and guide teams that inspire them. As a creative thinker with deep experience in both mainline and digital communication, you�ll lead copy across campaigns, mentor junior writers, and collaborate with design, strategy, and account teams to create work that resonates and wins � both hearts and awards.

Key Responsibilities
Creative & Strategic Ownership
  • Lead copy development across digital, mainline, and integrated campaigns.
  • Conceptualize, write, and edit high-impact content � from video scripts and social copy to brand campaigns and 360� communication.
  • Collaborate with creative directors, art teams, and strategists to develop powerful brand stories.
  • Bring fresh, culturally relevant ideas that align with client objectives and business goals.
Team Leadership & Mentorship
  • Guide, review, and mentor a team of junior copywriters and interns.
  • Ensure creative consistency, quality, and timely delivery across all copy outputs.
  • Foster an environment that encourages experimentation, innovation, and collaboration.
Campaign Excellence
  • Contribute to and lead award-worthy creative campaigns.
  • Translate briefs into compelling narratives that work across platforms � digital, film, print, and experiential.
  • Manage multiple projects, balancing creativity with efficiency and deadlines.
What We�re Looking For
Experience & Expertise
  • 6+ years of hands-on copywriting experience in advertising or digital agencies.
  • Proven experience writing video scripts, brand campaigns, and digital-first content.
  • Past experience working with a leading creative agency is a must.
  • A track record of contributing to or leading award-winning campaigns.
Technical Skills
  • Strong command over English (US usage familiarity preferred); proficiency in Hindi is an added plus.
  • Excellent storytelling, presentation, and conceptual thinking skills.
  • Proficient in Microsoft Office; familiarity with digital publishing and marketing tools is a plus.
  • Deep understanding of digital ecosystems, content platforms, and evolving consumer behavior.
Behavioral Traits
  • Sharp communicator � clear, confident, and receptive to feedback.
  • Passionate about new-age advertising, digital culture, and creative experimentation.
  • Thrives under deadlines; highly organized with strong attention to detail.
  • Collaborative mindset � comfortable leading teams and working cross-functionally.
  • Curious, proactive, and adaptable with a �can-do� approach to problem-solving.
Qualification
  • Graduate or Postgraduate in Mass Media, Advertising, Marketing Communications, or a related field.
  • Certifications in Digital Media, SEO, SEM, E-commerce, Strategy, or Planning will be an added advantage.

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