B2B Copy Lead

2 days ago

Bengaluru, Karnataka, India Clevertize Private Limited Full time ₹ 9,00,000 - ₹ 18,00,000 per year

Role: B2B Copy Lead

Location: Bengaluru

Job Type: Full-Time

Work Mode: Hybrid

Role Overview:

We�re on the hunt for a Copy Writer to join our team of thinkers and creators. This role is tailored for a seasoned B2B copy expert who has experience handling AI-based Platforms, Products, SaaS, IT, and Manufacturing Tech clients. As a Senior Copy Writer, you�ll be responsible for developing copy strategies that align with our client�s business goals while leading a team to deliver compelling, results-driven copy.

Key Responsibilities:
Strategic Leadership:
  • Develop and execute B2B campaign strategies, crafting taglines and copy for key visuals.
  • Drive creative innovation by staying updated with industry trends, technologies, and best practices.
  • Lead the creation of pitches and pitch decks.
Copy Development:
  • Craft compelling, high-quality copy, including ad campaigns (static & video) and social media.
  • Develop thought-leadership videos aligned with client business goals and target audience needs.
Team Collaboration & Mentorship:
  • Guide and mentor junior copywriters to produce impactful, on-brand copy.
  • Collaborate with account managers, designers, and digital marketers to deliver cohesive campaigns.
Client Management:
  • Serve as the point of contact for all creative-related client communication.
  • Ensure tone of voice, messaging, and creative strategy align with client expectations.
Performance Metrics & Optimization:
  • Analyze creative performance and campaign reports to optimize strategies for better outcomes.
Key Qualifications:
Experience:
  • 5+ years in B2B copywriting, ideally with an agency background.
  • Proven experience working on brand and/or product campaigns targeting global audiences.
  • Experience in pitching and building pitch decks.
  • Experience writing for brand films, product videos, explainers, animated content, and AI-based videos.
Skills:
  • Exceptional storytelling and strategic thinking abilities.
  • Ability to write persuasive, technical, and marketing-driven copy across formats.
  • Skilled at simplifying complex technical information for varied audiences.
Soft Skills:
  • Strong client-handling and communication skills.
  • Detail-oriented; able to manage multiple projects in a fast-paced environment.
Preferred:
  • Familiarity with emerging tech trends.
  • Experience developing brand tone of voice for tech-driven businesses.
  • Smart usage of AI.
  • Strong original thinking and ability to �sell� creative work.
MisFit:(Don�t apply if�)
  • Content is your speciality, not Copy.
  • You use GenAI as a substitute for crafting ideas or copy.
  • You don�t understand technical terms or cannot simplify them into persuasive messaging.
  • You approach work with a �this is how B2B marketing works� fixed mindset.

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