Copy writer

5 days ago

Bengaluru, Karnataka, India Win in Life Academy Full time

Company Description

Win in Life Academy is the country's first and leading institute providing industry-driven training to prepare aspirants for their professions. By simulating real-world industry environments, the academy bridges the gap between freshers and industries, enabling individuals to start or scale their careers. Committed to delivering high-quality training and placement assistance, the academy supports students until they secure their dream jobs. With partnerships across various industries, courses are thoughtfully designed to meet specific market demands, ranging from short-term to long-term programs.

Key Responsibilities

· * Write clear, engaging, and persuasive copy for websites, landing pages, blogs, email campaigns, ads, social media, and product descriptions.

· * Collaborate with marketing, design, and product teams to ensure messaging consistency across all channels.

· * Translate complex educational/technical concepts into simple, relatable, and impactful communication.

· * Develop brand voice and tone guidelines tailored to different audience segments (students, parents, educators, B2B clients).

· * Conduct competitor and market research to create content that stands out in the EdTech space.

· * Optimize content for SEO, conversions, and user experience.

· * Edit and proofread copy to maintain high quality, accuracy, and brand alignment.

·

· Requirements

· * 2+ years of proven experience as a copywriter, ideally in EdTech, SaaS, or related industries.

· * Strong portfolio showcasing a variety of copy across digital platforms (web, email, ads, social media, blogs).

· * Excellent command of written English with strong grammar, editing, and storytelling skills.

· * Familiarity with SEO best practices and digital marketing strategies.

· * Ability to write for different tones and audiences (B2C and B2B).

· * Strong research skills to understand target audiences and industry trends.

· * Collaborative mindset with the ability to work across teams.

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