Senior Manager – Creative Copy

5 days ago

Bengaluru, Karnataka, India UNext Learning Full time ₹ 5,00,000 - ₹ 20,00,000 per year

About the Role

We are seeking a Senior Manager – Creative Copy to lead our copy function and drive impactful storytelling across digital, performance, social, and video-first platforms. In this role, you will lead a team of writers, set the creative direction for campaigns, and ensure high-quality, consistent, and performance-driven copy across channels. You will play a key role in shaping how the brand communicates—balancing performance marketing effectiveness with creative storytelling—while building a strong creative voice across platforms.

Key Responsibilities

● Lead and mentor a team of writers, ensuring consistency and quality across all outputs. ● Own copywriting for performance marketing campaigns (Meta, Google, programmatic, affiliates) with a focus on driving conversions. ● Drive social-first ideas and copy (organic + paid), staying on top of trends and platform nuances. ● Oversee and guide the development of video scripts for YouTube content, testimonials, social ads, and brand films. ● Supervise copy across multi-format campaigns: ads, landing pages, emailers, push notifications, CRM, and microsites. ● Partner with design, performance, and brand teams to conceptualize integrated campaign ideas.   Ensure consistency of brand voice and tonality across all touchpoints. ● Encourage experimentation with AI tools and emerging content formats to enhance productivity and creative impact. ● Track performance insights to refine messaging for better engagement and conversion.

Desired Skills & Qualifications

● 6–9 years of experience in copywriting, digital creative, or advertising roles. ● Strong track record of delivering performance-driven ad copy and social-first ideas. ● Experience in video-first storytelling—scripting for both short-form and long-form video content. ● Proven ability to lead and mentor a small team of writers while maintaining creative excellence. ● Strong conceptual thinking, with the ability to translate briefs into impactful ideas. ● Awareness of AI-driven creative tools and comfort experimenting with them. ● Agency background or digital-first brand experience preferred. ● Exceptional command over language, attention to detail, and adaptability across tones.

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