Creative Lead
9 hours ago
Creative Lead – Design, Copy & Video
Reporting - Creative Head
We're looking for a creative leader with strong aesthetics, leadership and communication
skills to inspire, manage and elevate our creative output - across design, video, copy and
content for both online and offline channels.
Role Overview
As the Creative Lead, you will head a multidisciplinary team of graphic designers, video
editors, and copywriters—guiding them from concept to execution. You'll ensure fresh
ideas are explored, output stays brand-elevating, and operations run smoothly. This role
calls for equal parts creative leadership, content vision, and operational oversight, with a
strong understanding of how design and copy work together to tell compelling stories.
Key Responsibilities
● Creative & Content Leadership: Own the creative vision for all brand
touchpoints—design, video, copywriting, and content—across digital and offline
channels.
● Content for Online & Offline Channels: Develop and oversee creatives for
e-commerce, social media, paid ads, emailers, in-store displays, packaging, and
more.
● Trend Awareness: Keep a pulse on fashion, jewellery, content, and social media
trends, as well as competitor strategies, to ensure fresh and relevant output.
● Idea Generation: Lead brainstorming sessions to inspire innovative campaign and
content ideas that resonate with diverse audiences.
● Cross-Functional Collaboration: Partner with brand, social media, marketing, and
studio teams for unified creative execution.
● Quality Control: Review and approve all creative work—design and copy—ensuring
brand alignment and platform optimization.
● Operational Excellence: Oversee timelines, workloads, and workflows to ensure
on-time, high-quality delivery.
● People Management: Mentor, motivate, and upskill a team of creative
professionals, fostering both visual and written communication skills.
● External Coordination: Manage relationships with creative agencies, freelancers,
and production partners when required.
Candidate Profile
● Graduation in Design, Visual Communication, Fashion Communication, or similar.
● 8–10 years of experience in creative and content roles, with at least 3–4 years
leading a multidisciplinary team.
● Proven experience in fashion, retail, or e-commerce with a portfolio showcasing
design, video, and content work.
● Strong understanding of social media creative formats, content marketing, and
campaigns.
● Expertise in both digital and print design, with knowledge of production processes
for each.
● Strong understanding of brand tone and copy alignment, with the ability to guide
effective messaging.
● Excellent leadership, communication, and presentation skills.
● Ability to think strategically while remaining hands-on in guiding execution.
● Experience managing high-volume creative operations.
● Bonus: Knowledge of photography (product/model) and post-production
workflows.
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