Creative Design Lead
2 days ago
Role Overview:
We//'re looking for a visionary Design Lead to define and drive the visual identity of our fast-growing FMCG brands. This role is for someone who blends strong creative instinct with strategic thinking and executional excellence. If you thrive in fast-paced environments, have a deep understanding of how design builds brand love and drives business impact, this role is for you.
Why Join Us?
- You//'ll shape the design language of brands seen by millions across India
- You//'ll work at the intersection of strategy, storytelling, and visual identity
- You//'ll have end-to-end creative ownership, from packaging to digital to offline
- You//'ll lead and mentor a growing team of designers and freelancers
- Join a dynamic team that values creative thinking, speed, and aesthetic excellence
Key Responsibilities
Brand & Packaging Design Ownership
- Define and evolve the visual identity of each brand across packaging and digital
- Lead packaging design for new products and revamps – ensure standout on digital presence, compliance, and resonance with consumers
- Set visual tone for sub-brands and product lines while maintaining consistency with master brand
Campaign & Marketing Design
- Oversee creative development for 360° brand campaigns – digital ads, social, offline, influencer content, and event collaterals
- Align with marketing and content teams on campaign objectives and creative direction
- Translate project briefs into high-impact visual storytelling that drives awareness and conversion
Team Leadership & Workflow Management
- Mentor and manage a team of in-house designers and external partners (freelancers, agencies)
- Drive the design workflow for multiple brands and projects across timelines
- Conduct regular reviews, give creative feedback, and raise the quality bar
Vendor & Production Oversight
- Coordinate with printers and packaging vendors to ensure output quality, color fidelity, and timely delivery
- Supervise final mockups, artworks, press approvals, and production specs
Creative Strategy & Innovation
- Stay ahead of design trends, competitor visual language, and cultural cues
- Push creative boundaries while keeping designs rooted in brand and business goals
- Regularly present design strategy and rationale to leadership and cross-functional teams
Qualifications & Skills
- Bachelor//'s / Master//'s in Design, Communication, or Visual Arts
- 5+ years of experience in brand and packaging design, with minimum 2 years in FMCG and team management
- Strong portfolio across packaging, branding, digital, and integrated campaigns
- Expert in Adobe Creative Suite (Illustrator, Photoshop, InDesign); motion design is a plus
- Strong aesthetic sensibility combined with business understanding
- Excellent communication and presentation skills
Bonus if You Have
- Built or scaled design systems for challenger FMCG brands
- Experience in D2C/e-commerce and content-rich digital formats
- Worked in high-growth, entrepreneurial environments
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