Lead - Creative Content

About Us:-

21K School, promoted by Bangalore-based Mindreflex Technologies Private Limited, is Asia's largest online school, offering virtual education to over 7,500 students across 72 countries. At 21K School, we're not just building an online school; we're building the future of education. We believe every student deserves a personalized, world-class learning experience, regardless of location. We are rapidly expanding and creating new market segments to fuel growth that is in line with our mission. More at

Job Title: Lead - Creative Content

Location: Indiranagar Bangalore, India (Work from Office)

Reporting to: Head Revenue

Experience: Minimum 8-12 years of experience in creative content development and/or content

leadership with 3-5 years of team leadership and people management experience

Key Responsibilities:-

Creative Strategy & Vision

● Develop and articulate a compelling creative content strategy aligned with 21K School's brand,mission, and business objectives

● Establish a clear creative vision that differentiates 21K School's content in the educational marketplace

● Optimize content for different formats and platforms (long-form, short-form, social, website, email, etc.)

● Develop content series, campaigns, and thematic collections

● Balance quality with production velocity and cost efficiency Team Leadership & Development

● Build, mentor, and manage a high-performing creative team (writers, videographers, designers,editors, producers)

● Plan seasonal content and timely cultural moments relevant to education

● Manage content backlogs and production priorities

Video Content & Production

● Develop a comprehensive video content strategy across formats (explainer videos, testimonials,tutorials, documentaries, vlogs, etc.)

● Direct video production including concept development, scripting, shooting, and post-production

● Oversee video editing, animation, graphics, and visual effects to achieve high production quality

● Explore emerging video formats and platforms (YouTube Shorts, TikTok, Reels, etc.) Written &Educational Content

● Develop high-quality written content including blog posts, case studies, whitepapers, guides, and articles

● Ensure content is educationally sound, accurate, and aligned with pedagogical principles

● Create content that addresses audience questions, pain points, and learning goals

Cross-Channel Content Distribution

● Develop content distribution strategy to maximize reach and engagement across channels

● Coordinate content launches and promotional campaigns

● Ensure consistent messaging while optimizing for platform-specific best practices

● Leverage content repurposing to maximize ROI on content production

● Measure content performance across channels and optimize distribution

● Coordinate with marketing and social teams on content promotion

Data Analytics & Performance Optimization

● Establish content KPIs and metrics (views, engagement, shares, conversions, retention, etc.)

● Generate comprehensive content performance dashboards and reports

● Conduct content audits and analyze which content types drive the most business value

● Track audience feedback and sentiment across content

● Provide insights and recommendations for content optimization

Stakeholder Collaboration & Communication

● Partner with product team to communicate product benefits and use cases through content

● Collaborate with customer success and support teams to incorporate user stories and testimonials

● Work with research and data teams to identify insights that should be shared with audiences

● Coordinate with partnerships and business development on co-created content

● Communicate content strategy and performance to executive leadership

● Support sales team with case studies and customer stories

● Share content insights with marketing and product teams to inform broader strategies

● Represent 21K School's brand through content at conferences and thought

Creative Tools & Technology

● Evaluate and implement creative technology and production tools

● Stay current with emerging content creation platforms and tools

● Manage creative asset library, digital asset management, and content organization

● Establish brand asset guidelines and ensure accessibility of creative resources

● Optimize workflows through technology integration and automation

● Train and support team members on creative tools and best practices

● Budget for creative tools, software, and production resources Required

Qualifications :-

Experience:-

● Minimum 8-12 years of experience in creative content development and/or content

leadership

● Minimum 3-5 years of team leadership and people management experience

● Proven track record of developing and executing successful content strategies

● Experience in EdTech, education, media, or content-driven organizations

● Demonstrated ability to produce high-quality content across multiple formats (video,

written, visual, interactive)

● Experience managing large-scale content production and editorial operations

● Background in building and leading creative teams from the ground up

● Portfolio demonstrating diverse, high-quality creative work

Skills & Competencies
:-

● Exceptional storytelling and narrative development abilities

● Strong creative direction and artistic vision

● Proficiency with video production, editing, and multimedia tools (Adobe Creative

Suite, Final Cut Pro, DaVinci Resolve, etc.)

● Expert-level writing and editing skills with ability to tailor voice for different audiences

● Understanding of SEO, content marketing, and digital distribution

● Collaborative leadership style with strong interpersonal skills

Education:-

● Bachelor's degree in Communications, Journalism, Marketing, Media, Filmmaking, or related field

● Advanced degree or specialized certifications in content strategy, creative direction, or media

production is a plus

Preferred Qualifications:-

● Experience in EdTech or online education content development

● Background in documentary filmmaking or narrative storytelling

● Experience with international or multi-language content production

● Knowledge of pedagogical principles and educational content best practices

● Adaptability: Comfort with rapidly evolving content landscape and willingness to experiment with new formats

● Attention to Detail: Meticulous approach to quality, consistency, and brand standards

● Collaborative Spirit: Ability to work across teams and incorporate diverse perspectives

● Entrepreneurial Mindset: Ownership mentality and drive to innovate and improve

● Communication Excellence: Clear articulation of creative vision and strategy to stakeholders

● Resilience: Ability to handle creative feedback, iteration, and constructive criticism

● Curiosity: Genuine passion for learning, exploring new ideas, and staying current with trends Team & Budget Responsibility

● Team Size: 6-12+ direct reports (writers, videographers, designers, editors ,producers, content managers)

● Content Channels: Website, blog, YouTube, social media, email, educational platforms, partnerships, and emerging channels

● Content Production Volume: content pieces per month across all formats

● Production Scope: Video, written, visual, interactive, audio, and multimedia content

Performance Metrics:_

Success in this role will be measured by:

● Content Output Volume and production velocity

● Content Quality Scores and audience reception

● On-Time Delivery of content against calendar

● Content Reusability and repurposing efficiency

● Team Utilization and productivity metrics Audience Engagement Metrics

● Views, Clicks, and Impressions across content

● Engagement Rate (likes, comments, shares, interactions)

● Thought Leadership metrics and media mentions

● Cross-team Collaboration scores

Compensation & Benefits:_

● Competitive salary based on experience and qualifications

● Performance-based bonus tied to content KPIs and business impact (typically 20-30% of base salary)

● Comprehensive health, wellness, and insurance benefits

● Stock options or equity participation

● Professional development and creative training budget

● Career advancement opportunities to C-suite or executive leadership

● Exposure to board and strategic planning Travel Requirements

● Estimated 5-10% travel for content shoots, conferences, team meetings, and user research

● Occasional travel to meet with production partners and content subjects

Work Environment:_

● Opportunity to shape brand narrative and company culture

● Fast-paced, growth-focused organization

● Community of passionate educators and learners

Ideal Candidate Profile:_

The ideal candidate is a creative leader who:

● Has built and led successful creative teams that produce exceptional work

● Demonstrates a portfolio of diverse, high-quality creative content across formats

● Combines artistic vision with strategic business thinking

● Is passionate about education and inspired by the impact of learning

● Brings experience from competitive creative environments (agencies, media companies, content studios)

Why Join Us?

• Be part of Asia's largest online school, making real impact in education
• Work with a passionate and mission-driven team
• Fast-paced, dynamic, and inclusive work culture
• Opportunity to innovate and lead high-impact initiatives

Ready to Support, Solve, and Succeed?

Join us at 21K School and help us shape the future of education—one meaningful interaction at a time.

How to Apply :-

If you are a motivated and organized individual with excellent communication skills, please submit your resume and cover letter to

We look forward to hearing from you