Copy Lead

9 hours ago

Mumbai, Maharashtra, India Team Pumpkin Full time ₹ 5,00,000 - ₹ 12,00,000 per year
About Us:

Team Pumpkin is a vibrant and forward-thinking marketing agency committed to producing compelling and effective campaigns. We are looking for a talented and strategic Copy Lead to join our creative team. This is an opportunity to work in a dynamic environment where your words will shape the voice of leading brands.

Role & Responsibilities:

As the Copy Lead, you will be the primary architect of messaging and tone for our client's brands. You will be responsible for crafting persuasive, engaging, and consistent content across multiple platforms. Your key responsibilities include:

Strategic Direction & Ideation:
  • Lead brainstorming sessions to conceptualize ideas and develop strategic copy directions.
  • Collaborate with cross-functional teams to ensure messaging aligns with business objectives and user engagement goals.
  • Develop creative concepts that resonate with the target audience and elevate the brand narrative.
Content Creation & Quality Control:
  • Write clear, compelling copy for digital campaigns, social media, websites, blogs, and more.
  • Supervise and mentor junior copywriters, ensuring consistency and accuracy across all written materials.
  • Edit and refine copy created by the team, maintaining brand voice and tone.
Client Engagement & Communication:
  • Attend client meetings and contribute to presentations and pitches.
  • Provide strategic guidance on content and messaging to clients.
  • Act as a brand ambassador, ensuring that the written word reflects the client's vision, goals, and voice.
  • Manage client feedback and collaborate closely with project managers to meet deadlines and expectations.
Team Development & Leadership:
  • Manage and nurture the copywriting team, fostering creativity and collaboration.
  • Conduct regular team reviews and provide constructive feedback.
  • Train and develop the team on best practices and evolving content trends.
Industry Awareness & Trends:
  • Keep up to date with the latest trends in copywriting, digital content, and pop culture.
  • Continuously analyze and adapt strategies based on emerging industry standards.
Skills & Experience Required:
  • Minimum of 4 years of experience in copywriting, content creation, or a related field within digital media and advertising.
  • Strong portfolio showcasing versatility and creativity in copywriting.
  • Proven leadership experience managing a copywriting team.
  • Excellent communication and presentation skills.
  • A keen understanding of pop culture, internet trends, and how they can inform brand voice.
  • Ability to balance creativity with strategic thinking, ensuring content is aligned with business goals.
  • Strong time-management skills and the ability to work under tight deadlines.
  • Critical thinking and problem-solving abilities to overcome creative challenges.
Education:
  • Bachelor's or Master's degree in English, Journalism, Marketing, or a related field.
  • Relevant certifications in content strategy, writing, or advertising are a plus.

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