Copy Lead

7 days ago

Bengaluru, Karnataka, India Clevertize Private Limited Full time ₹ 12,00,000 - ₹ 36,00,000 per year
About Clevertize:

At Clevertize, we believe in combining creativity with strategy to craft impactful marketing campaigns. We work with some of the most forward-thinking brands across SaaS, IT, and technology, helping them tell their stories in a way that resonates with decision-makers and drives growth

Role Overview:

We�re on the hunt for a Senior Copy Strategist to join our team of thinkers and creators. This role is tailored for a seasoned B2B copy expert who has experience handling SaaS, IT, and tech clients. As a strategist, you�ll be responsible for developing copy strategies that align with our client�s business goals while leading a team to deliver compelling, results-driven Copy.

Key Responsibilities:
  • Strategic Leadership:
  • Develop and execute B2B Copy strategies tailored to SaaS, IT, and technology clients.
  • Drive Copy innovation by staying updated with industry trends, technologies, and best practices.
  • Copy Development:
  • Craft compelling, high-quality Copy, including whitepapers, case studies, website copy, email campaigns, product brochures, ad campaigns, and social media.
  • Develop thought leadership articles, aligning with client business goals and their target audience�s needs.
  • Team Collaboration & Mentorship:
  • Guide and mentor junior copywriters to produce impactful, on-brand Copy.
  • Collaborate closely with account managers, designers, and digital marketers to deliver cohesive campaigns.
  • Client Management:
  • Act as the point of contact for client communication on copy-related matters.
  • Ensure the tone of voice, messaging, and overall Copy strategy align with client expectations.
  • Performance Metrics & Optimization:
  • Analyze Copy performance using relevant tools and adapt strategies for better results.
Key Qualifications:
  • Experience:
  • 5+ years in B2B copywriting, ideally with an agency background.
  • Proven experience working with SaaS, IT, and technology clients.
  • Skills:
  • Exceptional storytelling and strategic thinking skills.
  • Ability to write persuasive, technical, and marketing-driven Copy for various formats.
  • Adept at handling complex information and simplifying it for diverse audiences.
  • Proficiency in SEO-driven Copy and familiarity with tools like SEMrush, Ahrefs, or Google Analytics.
  • Soft Skills:
  • Strong client-handling abilities with excellent communication skills.
  • Detail-oriented with the ability to manage multiple projects in a fast-paced environment.
Preferred Qualifications:
  • Familiarity with emerging tech and SaaS trends.
  • Experience working with tools like HubSpot, Marketo, or similar platforms.
  • Background in developing brand tone of voice for tech-driven businesses.

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