Copy/Communications Writer

About HabitNu:

HabitNu is a US-based, CDC-recognized digital health company. We're now bringing our proven diabetes and weight management programs to India—blending clinical expertise, behavioral science, and coaching support.

Job Overview:

We're hiring a Copy & Communications Writer to join HabitNu's India launch and own written voice across product, marketing, and corporate channels.

You'll write everything from concise UX microcopy to long-form thought leadership, craft lifecycle and acquisition campaigns, and ensure our tone, clarity, and storytelling scale consistently across print, social, digital, web and internal comms.

This is a high-impact, hands-on role based in Bengaluru.

Key Responsibilities:

• Own end-to-end copy for acquisition, activation, retention and brand — landing pages, ad copy, social, email flows, push/in-app messages, blogs, guides, PR releases, and corporate comms.

• Produce clear, empathetic UX and product copy (modals, CTAs, onboarding flows, help text) that reduces friction and improves conversion.

• Draft long-form content: thought leadership articles, case studies, white papers, and structured guides that support SEO and lead-gen.

• Maintain and evolve the brand voice and tone; own the style guide and ensure consistency across teams and external vendors.

• Collaborate closely with Growth, Product, Design, Content Strategy, and PR to shape messaging, briefs, and launch copy.

• Localize and adapt messaging for India audiences while preserving global brand consistency.

• Optimize copy for SEO and discoverability — use keyword research to inform content structure and headlines.

• Draft and manage press releases, media pitches, and basic media relations support in partnership with PR/agency.

• Run content experiments (subject lines, headlines, CTAs), analyze performance, and iterate based on metrics.

• Manage editorial calendar, project priorities, and multiple concurrent deadlines.

• Review, edit, and give actionable feedback on content from other writers and stakeholders to maintain quality and clarity.

Must-have Qualifications:

• 5+ years of professional copywriting / communications experience across marketing, product, and content at startups, agencies, or in-house teams.

• Portfolio showing a range of formats: UX microcopy, lifecycle emails, landing pages, social ads, blog/long-form articles, PR or corporate comms, and at least some examples of localized or market-specific copy.

• Excellent command of English and strong fundamentals in storytelling, tone, grammar, editing, and information architecture.

• Proven experience applying SEO best practices to content (keyword intent, headings, meta, internal linking).

• Strong UX-writing chops: able to write concise, action-driving microcopy that improves user flows.

• Data-informed writer: comfortable using analytics and A/B test results to iterate on copy.

• Exceptional cross-functional communication—able to take briefs, present concepts, and translate technical input to simple copy.

• Comfortable working independently, managing timelines, and owning multiple projects at once.

• Based in or willing to relocate to Bengaluru.

Preferred Qualifications:

• Degree or postgrad in English, Journalism, Communications, Marketing or a related field.

• Experience in healthcare, digital health, wellness, or regulated industries (advantageous).

• Experience being an individual contributor with an inquisitive, high-energy & proactive approach.

• Familiarity with content strategy frameworks, pillar-cluster models, and lead-gen content playbooks.

• Experience with brand and crisis communications, or supporting executive comms/press.

• Multilingual ability or experience adapting copy for regional Indian languages is a plus.

Please present a portfolio (including at least 6–8 varied samples) and discuss the measurable impact (metrics, A/B outcomes, traffic improvements or conversion lifts) your copy achieved.

Why Join HabitNu:

• Flexible Work Environment: We value work-life balance and offer flexibility to support

your personal and professional commitments.

• Growth & Innovation Driven: Our culture encourages learning, experimentation, and

continuous improvement, making it a great place for curious and ambitious minds.

• Employee-Centric Benefits: Comprehensive health insurance coverage is provided for

employees and their dependents, with no salary deductions.

• Learning Support: Access to an in-house Learning Management System (LMS) to support

continuous learning and upskilling.

Join us to shape how India manages metabolic health—with empathy, science, and innovation at the core.