Copy writer

6 hours ago

Bengaluru, Karnataka, India Team Pumpkin Full time ₹ 4,50,000 - ₹ 9,00,000 per year

About the Role:

We are on the lookout for a talented Malayalam & English Content Writer / Copywriter to join our dynamic team

If you have a proven track record of creating engaging, innovative digital content and driving brand awareness — we want to hear from you.

This is an exciting opportunity to expand our digital footprint and connect with audiences through creative and data-driven content. You should have a deep understanding of Gen Z's likes and dislikes and be able to craft content that truly resonates with them across multiple digital platforms.

Key Responsibilities

Content Creation: Conceptualize and write social media posts, reels, videos, ads, banners, and other forms of digital content in both Malayalam and English.

Copywriting: Develop concise, eye-catching, and innovative headlines and body copy for a range of digital materials.

Research: Conduct thorough research to source facts, statistics, and trends to enhance content accuracy and quality.

Team Collaboration: Brainstorm with internal teams to generate creative ideas and content strategies that elevate the brand.

Audience Engagement: Build and nurture a following on social media by producing engaging, shareable, and interactive content.

Competitive Research: Monitor industry trends and competitors to craft original and standout content.

Cross-Department Collaboration: Work closely with campaign managers, creative teams, and designers to bring ideas to life.

Content Variety: Write across diverse platforms — websites, blogs, articles, social updates, case studies, white papers, and more.

Community Interaction: Respond to audience comments and queries on social platforms to foster engagement.

Additional Formats: Develop content for e-books, podcasts, and other digital formats.

Content Gap Analysis: Identify content gaps and recommend new topics aligned with customer needs and trends.

Consistency: Ensure tone, style, and branding consistency across all materials.

Editing: Review and edit content from other team members to maintain quality and brand alignment.

Performance Analysis: Track marketing metrics and suggest content optimizations for improved engagement.

Innovation: Bring fresh, creative ideas to the table and collaborate across departments for impactful campaigns.

Pedigree

Bachelor's or Master's degree in English, Journalism, Marketing, or a related field.

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