Copy writer

3 days ago

Bengaluru, Karnataka, India Lokal App Full time

Lokal is looking for a talented Copywriter to join our internal marketing teamAt Lokal, we build products for Bharat – across jobs, business leads, and local communities. We're looking for a copywriter who understands how to speak to real people, in real languages, with real intent.What You Need to Bring to the Table:• Proven experience writing high-impact ad copies and video scripts (Meta, Google, Reels, Shorts).• Strong command over simple, clear, conversion-focused writing.• Ability to adapt tone and language for vernacular audiences (Tamil / Telugu / Kannada / Malayalam / Hindi).• Deep understanding of performance marketing hooks – scroll stoppers, first 3 seconds, CTAs.• Comfort working in a fast-paced, high-iteration environment (multiple scripts daily).• Awareness of social media, meme, and short-form video trends.• Collaborative mindset – working closely with performance marketers, video editors, and creative leads.• Curiosity to test, learn, and constantly improve based on data.• Everything you believe makes a great copywriter for India's next-gen internet users.What's in It for You:• Opportunity to be the voice of Lokal's products used by millions in Tier-2 and Tier-3 cities.• Hands-on exposure to high-scale performance marketing.• Learn directly from experienced marketers building category-defining local products.• Ownership of end-to-end creative – from idea → script → ad → results.• Daily brainstorming, rapid experimentation, and creative freedom with accountability.• Fast growth, constant feedback, and recognition based on impact, not hierarchy.If you love writing that moves people to act, not just sound clever – Lokal is the place for you.RequirementsAbility to shoot clean, natural video content (even on phone)A content-first mindset: you enjoy making videos, experimenting, and storytellingPeople who want stable monthly income, long-term association, and WFH convenienceBasic understanding of trending formats, hooks, and reel psychologyAbility to meet deadlines and deliver consistent outputWho Should ApplyCreators who want stable income, fast-growth roles, and real creative impactStudents, freshers, influencers

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