Copy writer

3 days ago

Bengaluru, Karnataka, India Lokal App Full time

Lokal is looking for a talented Copywriter to join our internal marketing team At Lokal, we build products for Bharat – across jobs, business leads, and local communities. We're looking for a copywriter who understands how to speak to real people, in real languages, with real intent.What You Need to Bring to the Table: • Proven experience writing high-impact ad copies and video scripts (Meta, Google, Reels, Shorts). • Strong command over simple, clear, conversion-focused writing. • Ability to adapt tone and language for vernacular audiences (Tamil / Telugu / Kannada / Malayalam / Hindi). • Deep understanding of performance marketing hooks – scroll stoppers, first 3 seconds, CTAs. • Comfort working in a fast-paced, high-iteration environment (multiple scripts daily). • Awareness of social media, meme, and short-form video trends. • Collaborative mindset – working closely with performance marketers, video editors, and creative leads. • Curiosity to test, learn, and constantly improve based on data. • Everything you believe makes a great copywriter for India's next-gen internet users.What's in It for You:• Opportunity to be the voice of Lokal's products used by millions in Tier-2 and Tier-3 cities. • Hands-on exposure to high-scale performance marketing. • Learn directly from experienced marketers building category-defining local products. • Ownership of end-to-end creative – from idea → script → ad → results. • Daily brainstorming, rapid experimentation, and creative freedom with accountability. • Fast growth, constant feedback, and recognition based on impact, not hierarchy.If you love writing that moves people to act, not just sound clever – Lokal is the place for you.RequirementsAbility to shoot clean, natural video content (even on phone)A content-first mindset: you enjoy making videos, experimenting, and storytellingPeople who want stable monthly income, long-term association, and WFH convenienceBasic understanding of trending formats, hooks, and reel psychologyAbility to meet deadlines and deliver consistent outputWho Should ApplyCreators who want stable income, fast-growth roles, and real creative impactStudents, freshers, influencers

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