
Senior Marketing Manager – Real Estate
2 days ago
Location:
Bhubaneswar, Odisha
Experience:
5–7 years (Mandatory in luxury real estate, preferably in Bhubaneswar or metro cities)
Employment Type:
Full-Time
About Us
We are a growing real estate development company based in Bhubaneswar, focused on
premium residential projects
that prioritize quality and customer satisfaction. With new luxury projects underway, we are looking for an experienced
Senior Marketing Manager
to strengthen our marketing function, drive
lead generation and sales conversions
, and help build a strong presence in the market.
Key Responsibilities
1. Lead Generation & Sales Conversion
- Design and execute strategies that generate qualified leads and support direct sales conversion.
- Organize
property showcases, luxury site visits, and investor events
to boost engagement. - Build customer loyalty through referral programs and after-sales engagement.
Strengthen and manage a wide
Channel Partner (CP) network
in Bhubaneswar and other key cities to maximize project outreach and sales.Marketing Strategy & Brand Positioning
Create campaigns that position our projects as
premium and aspirational
.- Oversee brochures, ads, digital creatives, and promotional materials.
- Track competitors and market trends to adjust positioning and pricing strategies.
Develop partnerships with luxury lifestyle brands and influencers to enhance visibility.
CRM & Technology-Driven Marketing
Manage CRM systems (Salesforce, Zoho, HubSpot or equivalent) for complete lead tracking.
- Use marketing automation to optimize campaigns and customer engagement.
- Integrate marketing and sales data for accurate dashboards and decision-making.
Monitor campaign performance and conversion ratios with analytics tools.
Team Leadership & Coordination
Lead a team of
10–12 members
including digital marketers, executives, and external partners.- Mentor and train the team to improve communication, negotiation, and client handling.
- Set KPIs and ensure accountability for lead generation and conversion outcomes.
- Collaborate with sales and external agencies for campaign execution.
Key Skills & Competencies
Industry Knowledge
Proven experience in
luxury residential real estate marketing
(apartments, villas, gated communities).
Strong
Channel Partner (CP) relations
in Bhubaneswar and across metro cities, with a track record of driving sales through CP networks.
Understanding of buyer behaviour and premium positioning in Bhubaneswar and metro markets.
CRM & Technology
Proficiency in CRM platforms (Salesforce, Zoho, HubSpot).
Experience in marketing automation, customer journey mapping, and pipeline optimization.
Communication
Strong communication in
English and Hindi
.
Knowledge of
Odia
preferred (gives local edge).
Excellent presentation and negotiation skills.
Leadership
Experience managing mid-sized marketing teams.
Ability to drive measurable sales growth through structured campaigns.
What We Offer
Opportunity to lead marketing for
luxury residential projects
in Bhubaneswar.
Technology-driven environment that values data and innovation.
Leadership role with scope for career growth.
Send your resume to
with the subject line:
"Application for Senior Marketing Manager – Real Estate
-
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