Senior Marketing Manager – Real Estate

5 days ago


Bhubaneshwar, Odisha, India KALKY INFRACON PRIVATE LIMITED Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location:
Bhubaneswar, Odisha

Experience:
5–7 years (Mandatory in luxury real estate, preferably in Bhubaneswar or metro cities)

Employment Type:
Full-Time

About Us

We are a growing real estate development company based in Bhubaneswar, focused on
premium residential projects
that prioritize quality and customer satisfaction. With new luxury projects underway, we are looking for an experienced
Senior Marketing Manager
to strengthen our marketing function, drive
lead generation and sales conversions
, and help build a strong presence in the market.

Key Responsibilities
1. Lead Generation & Sales Conversion

  • Design and execute strategies that generate qualified leads and support direct sales conversion.
  • Organize
    property showcases, luxury site visits, and investor events
    to boost engagement.
  • Build customer loyalty through referral programs and after-sales engagement.
  • Strengthen and manage a wide
    Channel Partner (CP) network
    in Bhubaneswar and other key cities to maximize project outreach and sales.

  • Marketing Strategy & Brand Positioning

  • Create campaigns that position our projects as
    premium and aspirational
    .

  • Oversee brochures, ads, digital creatives, and promotional materials.
  • Track competitors and market trends to adjust positioning and pricing strategies.
  • Develop partnerships with luxury lifestyle brands and influencers to enhance visibility.

  • CRM & Technology-Driven Marketing

  • Manage CRM systems (Salesforce, Zoho, HubSpot or equivalent) for complete lead tracking.

  • Use marketing automation to optimize campaigns and customer engagement.
  • Integrate marketing and sales data for accurate dashboards and decision-making.
  • Monitor campaign performance and conversion ratios with analytics tools.

  • Team Leadership & Coordination

  • Lead a team of
    10–12 members
    including digital marketers, executives, and external partners.

  • Mentor and train the team to improve communication, negotiation, and client handling.
  • Set KPIs and ensure accountability for lead generation and conversion outcomes.
  • Collaborate with sales and external agencies for campaign execution.

Key Skills & Competencies

Industry Knowledge

Proven experience in
luxury residential real estate marketing
(apartments, villas, gated communities).

Strong
Channel Partner (CP) relations
in Bhubaneswar and across metro cities, with a track record of driving sales through CP networks.

Understanding of buyer behaviour and premium positioning in Bhubaneswar and metro markets.

CRM & Technology

Proficiency in CRM platforms (Salesforce, Zoho, HubSpot).

Experience in marketing automation, customer journey mapping, and pipeline optimization.

Communication

Strong communication in
English and Hindi
.

Knowledge of
Odia
preferred (gives local edge).

Excellent presentation and negotiation skills.

Leadership

Experience managing mid-sized marketing teams.

Ability to drive measurable sales growth through structured campaigns.

What We Offer

Opportunity to lead marketing for
luxury residential projects
in Bhubaneswar.

Technology-driven environment that values data and innovation.

Leadership role with scope for career growth.

Send your resume to

with the subject line:
"Application for Senior Marketing Manager – Real Estate



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