D2C Marketing Manager

We're looking for a D2C Marketing Manager to lead and scale our website and performance marketing strategy across global markets. This is a high-impact managerial role requiring deep eCommerce expertise, sharp analytical capability, and strong hands-on control of performance channels. You will lead the growth team, drive aggressive D2C revenue targets, and act as the strategic bridge between execution and senior leadership.

Key Responsibilities

• Lead and manage a high-performing team across Paid Media, CRM, SEO, and Growth to achieve global D2C revenue goals.
• Scale Google Ads (Performance Max, Shopping, Search, YouTube) with strong control over bidding strategies, feed optimization, and ROAS/CAC management.
• Drive Meta Ads (Advantage+, DABA, Lookalikes, Retargeting) with structured creative testing and audience expansion frameworks.
• Execute a strong Omnichannel D2C strategy across Paid Ads, Email/SMS, Push, SEO, Influencer, and Affiliate channels to deliver unified brand and revenue impact.
• Expand and manage Affiliate Marketing programs, focusing on performance-driven partnerships and incremental traffic/revenue.
• Own full D2C funnel KPIs — CAC, ROAS, MER, AOV, LTV, Repeat Purchase Rate, Payback Period, Conversion Rate.
• Lead CRO efforts using Hotjar, VWO, and behavioral analytics to improve PDP, PLP, cart, and checkout conversions.
• Oversee GA4, GTM, event structures, attribution, server-side tracking, and performance dashboards for accurate decision-making.
• Lead lifecycle marketing through Email/SMS automation (Klaviyo/HubSpot) to drive replenishment, repeat purchases, and retention-led revenue.

Qualification

• 6–10 years of experience in D2C/eCommerce performance marketing focused on website scaling.
• 2–3 years of people management experience, leading performance, CRM, or growth specialists.
• Strong hands-on expertise in Google Ads + Meta Ads, managing multi-country campaigns and high ad budgets.
• Deep understanding of D2C acquisition, conversion, retention, and full-funnel optimisation.
• Practical experience with Omnichannel marketing (Paid + CRM + SEO + Influencer + Affiliate).
• Strong proficiency in GA4, GTM, server-side tracking, UTMs, attribution models, and dashboards.
• Proven experience in CRO, funnel diagnostics, UX insights, and website optimization.
• Experience with CRM automation platforms (Klaviyo/HubSpot) and CRO tools (VWO/Hotjar).
• Ability to scale D2C websites across UK/EU/US markets is a strong advantage.
• High analytical capability, strong communication, and a data-first leadership approach.

About Us

Join Comfort Click, a premier e-commerce multinational specialising in branded nutraceuticals, vitamins, minerals, and healthcare products for humans and pets. Since our inception in 2005, we have rapidly expanded across Europe and continue to strengthen our footprint globally.

In 2025, Comfort Click became a proud part of Zydus Wellness Ltd., one of India's most respected and publicly listed healthcare and wellness companies. Backed by the legacy, trust, and innovation of Zydus, we are now entering an exciting new phase of growth — combining our strong e commerce expertise with the stability and scale of a global healthcare leader.

Our UK headquarters, along with our dynamic Indian offices in Hyderabad and Vadodara, are at the forefront of continuous innovation, strongly focused on nurturing in-house talent. We cultivate a collaborative and entrepreneurial culture, where decision-making is swift, ideas are valued, and your contributions make a visible impact. At the same time, being part of Zydus Wellness provides the credibility, career stability, and opportunities that come with a world-renowned healthcare group.

Be part of Comfort Click's exhilarating growth story within the Zydus family, where your career is empowered by both speed and scale.