D2C Ecommerce Sales Head

20 hours ago

Hyderabad, Telangana, India Thought Frameworks Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Senior D2C Ecommerce Sales Head

Location: Hyderabad

Employment Type: Full-time

Experience : 7+ years of experience

Role Overview

We are seeking a Senior D2C Ecommerce Sales Head to lead and scale our

direct-to-consumer (D2C) online sales operations. This is a strategic and hands-on leadership role focused on accelerating online revenue, optimizing performance marketing, and building high-conversion ecommerce funnels for premium fitness products.

You will be instrumental in increasing unassisted online sales, owning website and marketplace growth, and architecting rapid, repeatable growth systems in a fast-paced, high-ambition environment.

Key Responsibilities

  • Lead and expand the D2C ecommerce channel.

  • Build and execute data-driven strategies to increase unassisted online sales contributions.

  • Own and optimize the full ecommerce funnel from traffic acquisition to conversion and retention.

  • Strategically manage media buying budgets across digital platforms (Meta, Google, programmatic, etc.).

  • Develop pricing and promotional strategies that balance premium positioning with volume growth.

  • Scale D2C sales via website and leading online marketplaces (Amazon, Flipkart, etc.).

  • Work closely with the content, design, tech, and fulfillment teams to create seamless buyer journeys.

  • Implement growth hacks and experimentation frameworks to unlock rapid sales loops.

  • Analyze customer behavior, traffic sources, CAC/LTV, and conversion rates to optimize ROI.

  • Collaborate with Product and Marketing on new launches, bundles, and seasonal campaigns.

Required Qualifications

  • 7+ years of experience in Ecommerce sales, with significant D2C experience (preferably in premium or tech-enabled consumer products).

  • Proven track record of scaling ecommerce channels both via brand website and third-party marketplaces.

  • Strong grasp of performance marketing, funnel optimization, CRO, and media budget management.

  • Experience in using growth hacking techniques to build and automate sales engines.

  • Deep understanding of digital buyer behavior and customer lifecycle in high-ticket D2C categories.

  • Analytical mindset with strong command over ecommerce analytics, A/B testing, and attribution modeling.

  • Entrepreneurial attitude with a bias for action and experimentation.

  • Bachelor's degree in Business, Marketing, or a related field (MBA preferred but not mandatory).

Preferred Experience

  • Background in fitness, wellness, consumer electronics, or luxury lifestyle D2C brands.

  • Familiarity with Shopify or headless ecommerce systems.

  • Understanding of affiliate marketing, influencer commerce, and organic growth channels.

Opportunities & Impact

  • Lead the digital commerce strategy for a premium, AI-powered product category.

  • Build and own a high-conversion ecommerce engine from the ground up.

  • Contribute to defining how the future of connected fitness is bought, sold, and scaled online.

Job Type: Full-time

Work Location: In person

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