Digital Marketing Specialist

2 days ago

Hyderabad, Telangana, India CHAIBUNK Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Qualifications:

  • Mandatory experience working with D2C brands, understanding the nuances of direct customer engagement and acquisition.
  • Proven success managing Meta Ads and Google Ads campaigns with measurable results.
  • Strong knowledge of retargeting strategies and implementation techniques for D2C audiences.

Key Responsibilities:

  • Plan, create, and manage Meta Ads campaigns across Facebook, Instagram, and related platforms tailored for D2C customer acquisition and retention.
  • Design and implement retargeting campaigns to engage website visitors and convert them into loyal customers using Meta and Google platforms.
  • Develop, launch, and optimize Google Ads campaigns including Search, Display, and YouTube ads with a focus on D2C sales funnel.
  • Monitor campaign performance, analyze key metrics, and provide actionable insights for continuous improvement specific to D2C brands.
  • Collaborate with content, design, and product teams to create compelling ad creatives and messaging suited for D2C audiences.
  • Utilize analytics tools such as Google Analytics, Facebook Ads Manager, and other reporting platforms to track KPIs and generate performance reports relevant to D2C metrics.
  • Stay updated with D2C market trends, digital advertising best practices, and platform algorithm changes to ensure campaign effectiveness.

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