Senior Marketing Manager – E-commerce

21 hours ago

Hyderabad, Telangana, India 43ae28e4-feda-412b-b884-7ed95fb6f3aa Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Flychem Private Limited

Hyderabad, Telangana

Full-Time

Posted on November 26, 2025

We are seeking an experienced and growth-focused Senior Marketing Manager to lead our D2C and e-commerce marketing initiatives. The ideal candidate has deep expertise in FMCG and Beauty/Personal Care, combined with proven success in social media marketing, influencer collaborations, funnel-based advertising, content strategy, and marketplace management. This role requires a hands-on marketer who can own the full customer journey from awareness to retention while driving measurable growth across all digital touchpoints.

Key Responsibilities

  • Develop and execute a high-impact D2C marketing strategy across all digital channels.
  • Plan and manage annual/quarterly budgets, forecasts, and performance targets.
  • Collaborate cross-functionally with product, sales, design, and operations teams.
  • Lead content strategy across Instagram, Facebook, YouTube, and emerging social platforms.
  • Oversee content creation, storytelling, and brand positioning tailored to FMCG/beauty audiences.
  • Build and manage influencer marketing campaigns, from outreach to negotiation and performance tracking.
  • Track ROI and optimize influencer partnerships based on data.
  • Plan, execute, and optimize performance ads across Meta, Google, YouTube, and other ad platforms.
  • Implement full-funnel ad strategies—awareness, consideration, retargeting—to improve CAC and LTV.
  • Oversee marketplace advertising (sponsored ads, display ads) to boost visibility and sales.
  • Analyze marketplace performance dashboards and optimize campaigns accordingly.
  • Build automated customer journeys and segmentation strategies to increase repeat purchases.
  • Monitor LTV, churn, and repeat rate to guide long-term retention strategy.
  • Use analytics tools (GA4, Shopify, marketplace dashboards, CRM tools) to guide strategy.

Qualifications & Requirements

  • 5+ years of experience in E-commerce/D2C marketing.
  • Experience in FMCG and Beauty/Personal Care industries is highly preferred.
  • Proven expertise in Social media marketing, Influencer marketing, Funnel-based performance ads, Content & media management, Marketplace management (listings, ads, catalog)
  • Strong analytical skills and comfort with data-driven decision making.
  • Hands-on experience with Shopify or other e-commerce platforms.\
  • Excellent communication, project management, and leadership skills.
  • Experience working with creative agencies, influencer platforms, or affiliate networks.

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