
Marketing Campaign Manager
1 week ago
Key Responsibilities:
- Strategy & Planning:
● Develop and execute short-term and long-term strategic marketing plans aligned with company goals. ● Identify growth opportunities through market trend analysis and competitor benchmarking.
● Collaborate with cross-functional teams (Data, Sales, Product and Design) to ensure unified messaging and execution.
- Campaign Management:
● Plan and run integrated B2B marketing campaigns across Email, WhatsApp, SMS, and Push Notifications.
● Run Ads through Meta Ads
● Create segmented user journeys tailored by the company and its industry, and user behaviour.
● Design and manage landing pages, forms, email templates, and lead-nurturing workflows.
● Drive retention campaigns for QubeHealth App Users.
- Marketing Automation & Performance:
● Use platforms like WebEngage, Gupshup and Mixpanel to automate campaigns and track user engagement.
● Monitor campaign performance metrics like open rates, click-through rates, conversions, and pipeline impact.
● Ensure database hygiene to maintain deliverability and reduce churn.
● Use analytics tools to measure and optimise campaign outcomes along with the Data Management Team.
- Content & Media:
● Oversee the design and content to ensure consistency on social media platforms and to maintain user experience.
● Ideate and execute product demo videos, employee interviews, and QubeHealth stories for digital media.
● Coordinate with the design team for social media management and visual content creation.
Expectations:
- 1 to 2 years of progressive experience in marketing, with a strong focus on digital and campaign marketing.
- Proven experience in B2B campaign execution/ marketing automation, and/or Digital Marketing.
- Proficiency with WebEngage, Gupshup, Mixpanel, Zoho CRM, and Meta and Google Ads.
- Excellent communication, copywriting, and interpersonal skills.
- Good to have proficiency in Google Suite.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Preferred Mumbai-based candidates.
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