Campaign Manager

2 days ago

Mumbai, Maharashtra, India Yes Bank Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title -Campaign ManagerBusiness Unit :- Spectrum BankingLocation :- MumbaiResponsibilities:-Campaign Performance & ROIDesign, launch, and manage digital campaigns across SMS and Email.Drive campaign conversions by ensuring Click Ratio >0.5% and improving Call/Genie Lead Ratio.Continuously monitor ROI and optimize performance against campaign KPIs.Facilitate the sharing of best practices from within Spectrum Banking in the cross functional processes and implement them and drive performance benchmarkingCampaign Performance & ROIDesign, launch, and manage digital campaigns across SMS and Email.Drive campaign conversions by ensuring Click Ratio >0.5% and improving Call/Genie Lead Ratio.Continuously monitor ROI and optimize performance against campaign KPIs.Facilitate the sharing of best practices from within Spectrum Banking in the cross functional processes and implement them and drive performance benchmarkingData Analytics & ReportingDeliver timely campaign reports ensuring campaign performance insights are shared monthly/fortnightly post-campaign.Provide at least one actionable optimization recommendation per campaign to improve future targeting, channel efficiency, or messaging.Use dashboards to track performance and identify improvement opportunitiesLead Management & Funnel OptimizationManage the end-to-end lead funnel from acquisition to conversion.Optimize cost efficiency by ensuring Cost-to-Income ratio for campaigns remains 10%.Implement lead scoring, nurturing, and remarketing strategies to maximize conversionsStakeholder ManagementCollaborate closely with cross-functional teams (CVM Campaign, Product, MCC, Spectrum Banking centers.Ensure high satisfaction levels of stakeholders by aligning campaign objectives with business priorities.Act as the bridge between internal teams, ensuring campaigns meet strategic goalsLiaison with CDAC Team (Data Management Team) for creating lead scoring model & customer personas for optimizing the conversion funnel

  • Campaign Manager

    5 days ago

    Mumbai, Maharashtra, India Barcode Entertainment : Strategic Brand Solutions Full time ₹ 12,00,000 - ₹ 36,00,000 per year

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    7 days ago

    Mumbai, Maharashtra, India Cocoma Digital Full time ₹ 4,00,000 - ₹ 12,00,000 per year

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    2 weeks ago

    Mumbai, Maharashtra, India Capgemini Full time ₹ 15,00,000 - ₹ 25,00,000 per year

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    2 weeks ago

    Mumbai, Maharashtra, India This is Gain Ltd Full time ₹ 5,00,000 - ₹ 12,00,000 per year

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  • Campaign Manager

    1 week ago

    Mumbai, Maharashtra, India Capgemini Engineering Full time ₹ 12,00,000 - ₹ 24,00,000 per year

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    Mumbai, Maharashtra, India Talent Leads HR Full time ₹ 12,00,000 - ₹ 36,00,000 per year

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    1 week ago

    Mumbai, Maharashtra, India Aditi Toys Full time ₹ 9,00,000 - ₹ 12,00,000 per year

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    2 days ago

    Mumbai, Maharashtra, India Shoppers Stop Full time ₹ 12,00,000 - ₹ 36,00,000 per year

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    2 weeks ago

    Navi Mumbai, Maharashtra, India Rezworx Full time

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    Mumbai, Maharashtra, India Xerago Full time ₹ 20,00,000 - ₹ 25,00,000 per year

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