Campaign Manager
23 hours ago
Job Title -Campaign ManagerBusiness Unit :- Spectrum BankingLocation :- MumbaiResponsibilities:-Campaign Performance & ROIDesign, launch, and manage digital campaigns across SMS and Email.Drive campaign conversions by ensuring Click Ratio >0.5% and improving Call/Genie Lead Ratio.Continuously monitor ROI and optimize performance against campaign KPIs.Facilitate the sharing of best practices from within Spectrum Banking in the cross functional processes and implement them and drive performance benchmarkingCampaign Performance & ROIDesign, launch, and manage digital campaigns across SMS and Email.Drive campaign conversions by ensuring Click Ratio >0.5% and improving Call/Genie Lead Ratio.Continuously monitor ROI and optimize performance against campaign KPIs.Facilitate the sharing of best practices from within Spectrum Banking in the cross functional processes and implement them and drive performance benchmarkingData Analytics & ReportingDeliver timely campaign reports ensuring campaign performance insights are shared monthly/fortnightly post-campaign.Provide at least one actionable optimization recommendation per campaign to improve future targeting, channel efficiency, or messaging.Use dashboards to track performance and identify improvement opportunitiesLead Management & Funnel OptimizationManage the end-to-end lead funnel from acquisition to conversion.Optimize cost efficiency by ensuring Cost-to-Income ratio for campaigns remains 10%.Implement lead scoring, nurturing, and remarketing strategies to maximize conversionsStakeholder ManagementCollaborate closely with cross-functional teams (CVM Campaign, Product, MCC, Spectrum Banking centers.Ensure high satisfaction levels of stakeholders by aligning campaign objectives with business priorities.Act as the bridge between internal teams, ensuring campaigns meet strategic goalsLiaison with CDAC Team (Data Management Team) for creating lead scoring model & customer personas for optimizing the conversion funnel
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Campaign Manager
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Campaign Manager
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Campaign Manager
1 week ago
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Campaign Manager
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Campaign Manager
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Mumbai, Maharashtra, India Motilal Oswal Financial Services (MOFSL) Full time ₹ 15,00,000 - ₹ 25,00,000 per yearJob Summary:We are seeking a skilled and strategic CleverTap Journey Manager to join our team. The ideal candidate will be responsible for creating, managing, and optimizing user journeys within the CleverTap platform. This role requires a deep understanding of customer lifecycle management, experience in crafting data-driven campaigns, and the ability to...
