Lead Campaign Management

4 days ago

Mumbai, Maharashtra, India Talent Leads HR Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities

Description:

The Campaign Management & Customer Insights role is responsible for leading end-to-end

customer lifecycle campaigns, leveraging data-driven insights to enhance engagement, retention,

and revenue growth. The role also oversees MarTech platform management and provides UI/UX

feedback to strengthen app and digital innovations. A key part of the mandate is close

collaboration with cross-functional teams to design, execute, and measure impact campaigns,

while driving a deeper understanding of customer behavior through analytics and insights.

  • Strong knowledge of Customer Lifecycle Management (CLM), CRM, and multi-channel

    campaign management.

    • Proficiency with campaign management platforms is added advantage (e.g., Mo Engage,

    Clever Tap, Web Engage, Salesforce, etc.).

    • Strong analytical skills with the ability to interpret data, identify trends, and generate

    actionable insights.

    • Excellent project management, communication, and stakeholder engagement abilities.

    • Ability to multitask and thrive under tight timelines in a fast-paced environment.

What youll bring to the team:

Campaign Management

• Plan, design, and execute lifecycle campaigns across SMS, Email, App, WhatsApp,

Notifications, and other channels to drive engagement, renewals, upgrades, and win-

backs.

  • Partner with the CLM Head to define campaign strategy, segmentation logic, and

    messaging frameworks.

    • Ensure timely, accurate execution of campaigns aligned with business priorities.

    • Continuously monitor, optimize, and report campaign performance against KPIs such as

    CTR, conversions, churn reduction, and ARPU uplift.

    Customer Insights & Analytics

    • Translate customer data into actionable insights for segmentation, targeting, and

    personalization.

    • Collaborate with Analytics/BI teams to track journeys, lifecycle stages, and behavioral

    patterns.

    • Conduct post-campaign deep-dives to identify learnings and apply them to future

    initiatives.

    • Champion data-driven decision-making within the CLM team.

    Collaboration & Stakeholder Management

    • Work closely with product, sales, digital, and technology teams to align campaign

    planning and execution.

    • Partner with creative/content teams to deliver compelling, personalized communication.

    • Engage with MarTech vendors and partners to enable automation, personalization, and

    campaign optimization.

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