Campaign Associate

2 weeks ago

Mumbai, Maharashtra, India Cre8r Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Campaign Plan and Execution:

  • Collaborate with account management and influencer onboarding teams to execute campaigns based on client briefs and requirements.
  • Directly engage with influencers for campaign execution, ensuring alignment with client specifications.
  • Support the influencer onboarding process, including data sourcing, outreach, negotiations, agreements, and payouts.
  • Identify and implement innovative methods for influencer profile sourcing and onboarding.
  • Develop detailed campaign plans, coordinate with influencers, and monitor progress.
  • Take complete responsibility for start-to-end campaign execution.
  • Troubleshoot issues that arise during campaign execution.

Communication and Coordination:

  • Coordinate with influencers over the phone regarding campaigns, maintain daily datasheets, and conduct online research.
  • Efficiently implement campaigns from start to end, handle complaints, raise tickets, and resolve issues promptly.
  • Ensure management dashboards are maintained and implemented as per SOP.

Strategy Development:

  • Collaborate with marketing and brand teams to align influencer marketing strategies with broader goals.
  • Contribute to developing influencer marketing strategies in line with overall marketing objectives.

Content Management:

  • Review and approve influencer-generated content, provide creative direction, and coordinate approvals with legal teams.
  • Ensure influencer content complies with advertising regulations and legal requirements. Performance Tracking and Analysis:
  • Monitor and analyze influencer campaign performance, prepare reports, and optimize future strategies.

Compliance and Legal Considerations:

  • Ensure influencer collaborations comply with legal requirements and work with legal teams on contracts. Industry Trends and Collaboration:
  • Stay updated on industry trends, recommend adjustments to strategies, and collaborate with cross- functional teams for a cohesive brand message.

Additional Responsibilities:

  • Create lists of influencers across platforms and initiate collaborations.
  • Build and maintain relationships with content creators to adhere to deadlines for content posting.
  • Keep abreast of emerging influencers, trends, and strategies.
  • Track influencer marketing results using engagement and lead generation metrics.
  • Help to develop and execute influencer marketing strategies and creative campaigns.

Requirements:

  • Passion for working with influencers.
  • Highly responsible and accountable for one's assignments.
  • Excellent written and verbal English communication skills.
  • Strong interpersonal skills and effective time management.
  • Strong organizational skills, attention to detail, and multitasking ability.
  • Good planning and execution skills with adherence to SOPs.
  • Ability to manage multiple campaign operations simultaneously.
  • Excellent MS-Excel Skills
  • Should be able to use AI Tools available.
  • Awareness of the digital ecosystem and continuous knowledge update in the digital advertising field.
  • Ability to escalate irregularities and inefficiencies to management.
  • Efficient coordination and teamwork with internal and external stakeholders.

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