Performance Marketing Associate
2 days ago
Job Title: Performance Marketing Associate
Location:
Andheri (W), Mumbai
Type:
Full-time | Onsite Position
About the Role
We're looking for a driven and detail-oriented
Performance Marketing Associate
to join our team in Mumbai. This role is focused on managing performance campaigns for a key client across the
real estate, education, entertainment, and FMCG
sectors. The ideal candidate should have hands-on experience in managing Meta and Google Ads with a strong understanding of lead generation and conversion strategies for high-value products and services.
Key Responsibilities
- Plan, execute, and manage high-impact
performance marketing campaigns
across
Meta Ads (Facebook & Instagram)
and
Google Ads
, focused on driving leads and conversions. - Work closely with the client to understand their
business goals, target audience, and brand identity
, and translate that into actionable campaign strategies. - Conduct market and competitor research to identify insights and trends within the
Indian real estate and consumer sectors
. - Shape the
brand messaging and positioning
to ensure it resonates with the target market and stands out from the competition. - Monitor campaign performance, analyze key metrics, and implement regular optimizations to improve
ROI and cost efficiency
. - Collaborate with internal teams, including content, design, and analytics, to ensure timely delivery and alignment with campaign objectives.
- Stay up to date with emerging tools, trends, and best practices in digital marketing and apply them to client strategies.
Requirements
- Bachelor's degree in Marketing, Business, or a related field. Advanced certifications in digital marketing or real estate marketing are a plus.
- 2–4 years of relevant experience in
performance marketing and lead generation
, preferably with exposure to the
real estate or high-ticket B2C
space. - Strong command over Meta Ads and Google Ads platforms, including setup, optimization, and performance tracking.
- An analytical mindset with the ability to interpret data, generate insights, and make
data-driven decisions
. - Excellent communication skills and the ability to work directly with clients and internal teams.
- Comfortable handling multiple projects simultaneously and meeting deadlines in a fast-paced environment.
- Creative problem-solving skills and an interest in testing new ideas and approaches.
- Must be based in or willing to relocate to
Mumbai
, with the ability to work
onsite from our Andheri (W) office
.
If you're someone who enjoys building and scaling campaigns, understands digital consumer journeys, and wants to work with a growing agency on some exciting brands,
we'd love to hear from you.
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