Associate - Performance Marketing | BU: Working Professional

3 weeks ago

Mumbai Maharashtra India, Maharashtra upGrad Full time

Designation- Associate – Performance Marketing

BU- Working Professional

Location- Mumbai (Andheri-Marol)

Salary- 8 LPA - 12 LPA

Shift Details- Mon - Fri (Work From Office)


Role Summary

We’re seeking a smart and driven Associate – Performance Marketing with 2–5 years of hands-on experience in B2C lead generation. The ideal candidate should possess strong communication skills and a proven track record of managing performance marketing campaigns across digital platforms like Google Ads, Meta (Facebook & Instagram), and LinkedIn.


Roles & Responsibilities

  • Plan, execute, and optimize performance marketing campaigns focused on B2C lead generation.
  • Manage paid media campaigns across platforms including Google Ads, Meta (Facebook/Instagram), and LinkedIn.
  • Monitor and analyze campaign performance, ensuring ROI and CPA targets are met.
  • Develop strategies to scale campaigns while maintaining efficiency.
  • Collaborate with design and content teams to create compelling ad creatives and messaging.
  • Generate performance reports and present actionable insights to stakeholders.
  • Stay updated with the latest platform updates, industry trends, and best practices.


Skills Required

  • 2–5 years of experience in digital performance marketing, with a focus on B2C lead generation.
  • Proficiency in running campaigns on Google Ads, Facebook/Instagram, and LinkedIn.
  • Strong analytical skills and comfort with tools like Google Analytics, Excel, and campaign dashboards.
  • Excellent verbal and written communication skills.
  • Self-starter with a strategic mindset and the ability to thrive in a fast-paced environment.

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