Performance Marketing Associate

4 hours ago


Mumbai, Maharashtra, India Leapup Edutech Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities:

  • Develop and implement effective digital marketing strategies to drive brand awareness, website traffic, and conversions.
  • Build, manage, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, and other platforms.
  • Conduct in-depth campaign performance analysis using quantitative and qualitative insights; continuously refine strategies based on data.
  • Set up and manage Meta Pixel and Google Tag Manager, leveraging data for continuous campaign improvements.
  • Set up and manage APIs for marketing process automation.
  • Monitor website analytics and generate performance reports to evaluate the effectiveness of digital campaigns.
  • Develop reporting and visualization dashboards to communicate key metrics (demand funnel, ROI, campaign impact, KPIs, etc.) to stakeholders.
  • Collaborate with creative teams to develop, test, and implement innovative campaign strategies and engaging content.
  • Drive measurable improvements in ROI and reduce cost per acquisition (CPA) across all digital channels.


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