Lead - Campaign Management & Customer Insights

Job Information

Department Name

Marketing

Date Opened

09/29/2025

Industry

Telecommunications

Job Type

Full time

Work Experience

8+ years

City

Mumbai

State/Province

Maharashtra

Country

India

Zip/Postal Code

400098

Job Description

Firstly, a bit about us:

"Made for Streaming", "Dependable Network", "Beyond Web" & "Service that Delights."

If you are experiencing all the above-mentioned Jingalala factors together, you are experiencing Tata Play Fiber (TPF) A legal entity established in 2016 under Tata Play Ltd.

We provide broadband services using the latest available technology FTTx and are operationally present in Tier 1 cities.

We are a digital, energetic, and fast-growing company that breathes innovation and strives to give the best experience to our customers by offering advanced connectivity solutions. We understand that business growth is a result of talent growth and hence we are committed towards building a talent pool which is constantly learning and evolving.

At TPF,we believe life isn't a 9 to 5 box; hence, we have the freedom to hybrid working with occasional Remote-Friendly work policy. We trust you to get the job done, whether that means crushing deadlines in the morning or attending that kid's sports day in the afternoon (and maybe catching up on emails later that night - hey, flexibility goes bothways). The right environment is the key to a healthy and progressive development of an organization.

We are looking for people with passion, curiosity & conviction, people who are eager to break away from conventional roles and do 'jobs never done before'.

More About us -

What you'll be doing:

The Campaign Management & Customer Insights role is responsible for leading end-to-end customer lifecycle campaigns, leveraging data-driven insights to enhance engagement, retention, and revenue growth. The role also oversees MarTech platform management and provides UI/UX feedback to strengthen app and digital innovations. A key part of the mandate is close collaboration with cross-functional teams to design, execute, and measure impactful campaigns, while driving a deeper understanding of customer behaviour through analytics and insights.

Requirements

Key Skillset:

• Strong knowledge of Customer Lifecycle Management (CLM), CRM, and multi-channel campaign management.
• Proficiency with campaign management platforms is added advantage (e.g., MoEngage, CleverTap, WebEngage, Salesforce, etc.).
• Strong analytical skills with the ability to interpret data, identify trends, and generate actionable insights.
• Excellent project management, communication, and stakeholder engagement abilities.
• Ability to multitask and thrive under tight timelines in a fast-paced environment.

What you'll bring to the team:

Campaign Management

• Plan, design, and execute lifecycle campaigns across SMS, Email, App, WhatsApp, Notifications, and other channels to drive engagement, renewals, upgrades, and win-backs.
• Partner with the CLM Head to define campaign strategy, segmentation logic, and messaging frameworks.
• Ensure timely, accurate execution of campaigns aligned with business priorities.
• Continuously monitor, optimize, and report campaign performance against KPIs such as CTR, conversions, churn reduction, and ARPU uplift.

Customer Insights & Analytics

• Translate customer data into actionable insights for segmentation, targeting, and personalization.
• Collaborate with Analytics/BI teams to track journeys, lifecycle stages, and behavioral patterns.
• Conduct post-campaign deep-dives to identify learnings and apply them to future initiatives.
• Champion data-driven decision-making within the CLM team.

Collaboration & Stakeholder Management

• Work closely with product, sales, digital, and technology teams to align campaign planning and execution.
• Partner with creative/content teams to deliver compelling, personalized communication.
• Engage with MarTech vendors and partners to enable automation, personalization, and campaign optimization.

What all qualifications do we expect:

We're looking for someone with a decent educational background.

• Education requirements: Postgraduate in Marketing, Business Management, or related field.
• Experience: 8 years+ of experience in CLM, customer insights, or digital campaign management.
• Proven track record of delivering multi-channel customer lifecycle campaigns.
• Prior experience in subscription, telecom, OTT or digital-first industries preferred.

Join us as:

• Grade – M4
• Where at – Mumbai
• Reporting To - Head Marketing Operations
• Your Function – Marketing
• Hussle Period – Minimum 8 productive hours a day and 5 days a week
• Job Type – Permanent