Campaign Manager

Job Description – Campaign Manager

Department:
YouTube & Campaign Operations

Location:
Andheri West, Mumbai – Cocoma Digital HQ (Onsite)

Employment Type:
Full-time

About Cocoma Digital & Studios

Cocoma Digital & Studios is a fast-growing creative and marketing powerhouse managing multiple brands and sister companies.

Our
digital wing
specializes in YouTube growth-hacking, social media marketing, influencer collaborations, content amplification, and performance-driven campaigns.

Our
studios division
offers comprehensive post-production solutions for OTTs, media companies, films, web series, and digital shows — including localization and adaptation services for international content.

Role Overview

We are looking for a
dynamic, strategic, and creative Campaign Manager
who can lead
end-to-end campaigns across YouTube and social media platforms
— from ideation to execution.

The ideal candidate should be
confident, creatively driven, and data-informed
, with a strong grasp of content trends, creator collaborations, and digital visibility strategies.

This role requires someone who can think strategically, communicate effectively, and manage both internal and external stakeholders to bring ideas to life.

Key Responsibilities

Campaign Strategy & Ideation

• Plan and develop campaign strategies focused on YouTube amplification, audience growth, and brand engagement.
• Develop innovative campaign ideas, content strategies, and activation plans aligned with client objectives and audience insights.
• Translate client goals into actionable plans and measurable performance KPIs.

Client & Cross-Team Coordination

• Act as the
  main point of contact
  for clients — understand campaign goals, tone, and deliverables.
• Work closely with internal teams (design, strategy, production, and accounts) to ensure seamless execution.
• Coordinate with creators, YouTubers, influencers, and vendor partners for collaborations, reviews, and seeding activities.

Creative & Content Execution

• Guide and collaborate with designers, video editors, and copywriters to ensure all creative assets (copies, statics, videos, etc.) meet brand and campaign standards.
• Ensure all campaigns are delivered on time, within scope, and meet the creative benchmarks expected of Cocoma Digital.

Performance Oversight

• Monitor analytics and optimize live campaigns for cost efficiency and performance.
• Track and analyze campaign performance, share insights, and recommend optimizations.
• Prepare detailed performance reports highlighting learnings, metrics, and actionable insights.

Pitching & Presentations

• Develop
  compelling pitch decks
  , campaign strategies, and client reports.
• Collaborate with strategy teams to present new concepts and growth opportunities.

Team Management

• Supervise and mentor junior executives, ensuring quality output, creativity, and timely delivery.
• Promote cross-functional collaboration within creative and operations teams.

Requirements & Skills

• 4–6 years of experience in
  social media marketing, digital advertising, or campaign management.
• Proven experience in
  content ideation, campaign planning, and execution.
• Strong communication skills — confident, articulate, and client-facing.
• Solid understanding of major social platforms (YouTube, Instagram, Facebook, LinkedIn, X, etc.).
• Ability to create visually appealing and strategically sound
  pitch decks and reports.
• Excellent coordination, multitasking, and organizational skills.
• Team leadership experience with the ability to guide and motivate creatives.
• Proficiency in
  Google Ads, Meta Business Suite, YouTube Analytics
  , and campaign dashboards.
• Data-driven mindset with strong creative instincts.

Brownie Points:

• Established network with influencers, creators, or social media vendors.
• Experience in content seeding and creator partnerships.

Language & Communication Proficiency

• Language:
  English (Required)
• Must be able to communicate professionally with clients, creators, and internal teams.
• Should represent
  Cocoma Digital
  with clarity and professionalism across all formats.

Tools & Technical Proficiency

• YouTube Analytics, Google Ads, Meta Business Suite
• MS Excel / Google Sheets for data tracking & reporting
• CRM tools and influencer management platforms

Benefits & Perks

• Health insurance coverage for all confirmed employees.
• Complimentary lunch, tea, coffee, and snacks.
• Paid overtime for extended hours and weekend campaign pushes.
• Work on high-visibility
  OTT and digital campaigns
  .
• Collaborative, growth-oriented culture that values innovation and creativity.

A Day at Cocoma Digital – Campaign Manager

Your day begins by reviewing live YouTube and social media campaign metrics, brainstorming new strategies, and syncing with the creative team on upcoming content drops.

By midday, you're optimizing spends, tracking KPIs, and preparing performance reports. Afternoons are spent coordinating with influencers and internal teams for campaign execution.

Evenings wrap up with client updates, team syncs, and creative discussions for the next big release.

You'll be the driving force behind campaigns that
make brands trend, perform, and grow.