Campaign Manager

1 day ago

Mumbai, Maharashtra, India Eclatmax Training And Consulting Full time ₹ 24,00,000 - ₹ 60,00,000 per year

Campaign Manager

Company: Eclatmax Training & Consulting

Location: Work From Home

Working Hours: MonFri: 10:0019:00 | Sat: 10:0014:00

Role Summary

We are seeking a results-driven, proactive Campaign Manager who combines performance marketing with hands-on SEO and strong creative sensibilities. The candidate will plan, execute and optimize multichannel paid campaigns, guide creative teams on platform-specific requirements, own measurement and attribution, and drive measurable growth.

Key Responsibilities

  • Plan, launch and own end-to-end paid acquisition across channels (Google, YouTube, Meta, LinkedIn) to meet CPA / ROAS / LTV targets.
  • Manage budgets, bidding strategies, audience segmentation and campaign structures for scale and efficiency.
  • Execute technical and on-page SEO (site audits, keyword research, schema, internal linking) and coordinate off-page outreach.
  • Build and optimize landing pages for conversion (CRO, A/B testing) with design / development teams.
  • Implement and maintain measurement: GA4, server-side tagging / GTM, conversion events, UTM governance and attribution models.
  • Generate analytics-driven insights (cohort / LTV analysis, funnel diagnostics, forecasting) and present clear reports to stakeholders.
  • Leverage marketing automation and integrations (email, CRM, WhatsApp flows, Zapier / Integromat) for lead nurturing and campaign workflows.
  • Create platform-specific creative briefs; advise on ad formats (video, static, carousel, thumbnails), creative testing and iteration based on performance.
  • Use AI and creative tools to accelerate ideation, production and reporting while ensuring brand & compliance standards.
  • Proactively identify optimization opportunities, troubleshoot delivery / tracking issues with engineering, and ensure privacy / consent compliance.
  • Own delivery of measurable results and demonstrate impact from paid efforts.

Skills & Experience (Must-Haves)

  • 2+ years in digital performance marketing (campaign management, bidding, optimization).
  • Practical SEO execution experience (technical audits, on-page implementation).
  • Proven track record of driving measurable results (ROAS, CPA, conversion lifts).
  • Strong analytics skills - GA4, GTM, Excel / Sheets and dashboarding.
  • Experience with Google Ads, Meta Ads Manager, LinkedIn, YouTube; programmatic familiarity is a plus.
  • Hands-on with CRO / A/B testing and landing page optimization.
  • Familiarity with marketing automation, email platforms, and WhatsApp Business integrations.
  • Creative sensibility - able to brief, guide and critique creatives for platform performance.
  • Comfortable using AI tools for content / creative and automation.
  • Excellent communication skills and a proactive, results-oriented mindset.

Nice-To-Have / Preferred

  • E-Commerce platform tracking (server-side events, product feed optimizations).
  • Exposure to growth experimentation frameworks and product-marketing coordination.
  • Familiarity with SEO tools (Screaming Frog, Search Console, Ahrefs / SEMrush) and tag auditing.

KPIs & Expectations

  • Improve ROAS / CPA per campaign brief.
  • Deliver measurable conversion improvements via creative + optimization cycles.
  • Reduce tracking leakage and improve attribution accuracy.
  • Provide actionable weekly and monthly reports demonstrating impact.

Remuneration & Perks

  • CTC up to 5 LPA (dependent on experience).
  • Remote work flexibility, performance-based incentives, and exposure to AI / automation-led marketing stacks.

Application

Apply with a brief note on a campaign you ran - approach, tools used, creative decisions you influenced, and measurable impact.

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