
Campaign Manager
2 days ago
Location: Navi Mumbai (Seawoods & Turbhe)
Qualification: Graduate
Role Summary
We are hiring a Campaign Manager to lead customer communication campaigns across SMS, Email, and WhatsApp. The role involves managing strategy, vendors, compliance, reporting, and driving campaign effectiveness to achieve business goals.
Key Responsibilities
- Plan and oversee execution of all campaigns with vendors and internal teams.
- Work with business stakeholders to finalize objectives, messaging, and templates.
- Ensure all campaigns meet compliance and approval requirements.
- Manage vendors, monitor SLAs, and resolve escalations.
- Track and analyze campaign KPIs (delivery, open rate, CTR, conversions).
- Present campaign reports and insights to CX/business leaders.
- Maintain documentation for audit readiness.
- Drive process improvements to maximize ROI.
Skills & Qualifications
- Strong leadership and stakeholder management skills.
- Excellent communication and coordination abilities.
- Strong analytical and reporting skills.
- Knowledge of digital workflows and campaign processes.
- Ability to manage timelines and lead a team.
Experience Required
48 years in campaign management, digital marketing, or CRM communications.
Preferred Tools/Platforms
- Enterprise CRM systems (Salesforce, MS Dynamics, Zoho).
- Campaign orchestration tools (WebEngage, Netcore, Salesforce Marketing Cloud, Adobe, CleverTap).
- WhatsApp APIs, SMS gateways.
- MS Excel, PowerPoint, reporting dashboards.
Preferred Certifications
Digital Marketing (HubSpot, Meta Blueprint), Project Management, Agile (advantage).
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