Campaign Manager

4 days ago

Mumbai, Maharashtra, India Kotak Life Insurance Full time ₹ 15,00,000 - ₹ 25,00,000 per year

JobDescription

– Campaign Manager (Agency Channel )

LocationIndependent role based in HeadOffice. Requires travelling to various branches across the country

Key Responsibilities

Agency Channel Campaign Strategy & Execution:

o Develop and execute

sales-boosting cross sell campaigns tailored for the Agency channel,driving agent productivity and premium growth through cross sell in line withmonthly and quarterly channel objectives

o Design data-driveninitiatives to enhance new agentproductivity, customer retention campaigns through cross sell and explore newcross-sell opportunities

o Align campaignswith field sales teams, ensuring seamless execution and adoption at branch andagent levels

Sales Performance & Growth Initiatives:

o Work closely withregional and zonal sales heads to drive key performance metrics

o Identify saleschallenges and create tactical interventions to improve agent engagement andbusiness outcomes

o Track and optimizecampaigns based on

business targets, agent productivity, and revenue impact

Stakeholder & Field Engagement:

o Partner with

agencysales teams, training, and product teams to drive frontline enablement andcampaign effectiveness

o Engage with branchleadership to

execute localized sales strategies and ensure fieldparticipation in campaigns

o Ensure alignmentwith

digital, IT, and analytics teams for smooth execution oftech-enabled campaigns

Process Optimization & Campaign Automation:

o Leverage CRM, salesenablement tools, and automation platforms to optimize campaign execution

o Create structuredSOPs to streamline campaign rollout and tracking mechanisms

o Implement bestpractices for

agent engagement, incentive campaigns, and digital adoption

Experience Required 7-12 years in life insurance, with strong exposureto

Agency sales, sales strategy and frontline campaign execution

Key Skills

- Agency Channel Expertise Deep understanding of agent activation, retention and sales performance levers through cross sell
- Sales & Business Acumen Ability to drive revenue growth through

targeted interventions and strategic execution
- Campaign Planning & Execution Proven track record in executing

high-impact, data-driven campaigns at field level
- Stakeholder Management Strong collaboration with frontline sales, marketing, product, and training teams
- Tech & Digital Savvy Exposure to CRM tools, campaign automation, and data-driven decision-making

Qualifications

  • Graduate / MBA

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