Campaign & Strategy Manager

2 weeks ago

Mumbai, Maharashtra, India 5nance Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role Overview

Overall role contribution to team, customer & organization to plan and execute data-driven, multi-channel marketing campaigns that drive customer acquisition, engagement, and retention, while strengthening brand presence and delivering measurable business growth.

Role & Responsibilities

●
Ideate, plan, execute, and measure digital campaigns focused on customer acquisition, engagement, retention, and reactivation.

●
Strong working knowledge of Email and WhatsApp marketing tools such as Netcore, GupShup, or similar platforms.

●
Manage personalized digital journeys across multiple customer touchpoints (Email, Push Notifications, SMS, WhatsApp, Social Media, and Website) while measuring the effectiveness of each.

●
Continuously identify, evaluate, and implement new digital marketing strategies that contribute to incremental growth in user activation, revenue, and market share.

●
Brainstorm, execute, and analyze A/B testing across campaigns to drive actionable insights and improve performance, shaping overall campaign strategy.

●
Collaborate closely with creative, product, technology, and media agencies to ensure seamless campaign execution and optimization.

●
Working knowledge of Google Analytics, Meta Business Suite, and marketing automation dashboards to analyze performance and consumer behavior.

●
Lead the annual marketing campaign calendar, ensuring alignment with business goals to drive revenue, increase visibility, enhance brand positioning, and maximize customer engagement.

●
Track campaign performance with key KPIs such as CTR, open rate, conversion rate, bounce rate, CAC, and unsubscribe rate.

●
Provide regular campaign reporting and actionable insights to senior leadership for decision-making and strategy alignment.

●
Develop customer segmentation strategies to deliver targeted and impactful messaging across campaigns.

●
Stay updated on digital marketing trends, competitor strategies, and regulatory compliance relevant to the Fintech and Wealth Management Sector.

Work Experience:
3-5 years in Digital/Campaign Marketing, preferably in Fintech, Wealth Management, or

BFSI sector.

Management Experience:
1–2 years leading campaigns or managing cross-functional teams/agencies.

Educational Qualifications:
Graduate in Marketing, Business, or related field (MBA/PG in Marketing

preferred).

Skills Required

● Campaign Management

● Stakeholder Collaboration

● Data Analytics

● Strategic Thinking

Technical Expertise

Microsoft Office, (Need to be good with Excel & PPT in particular)

Basic understanding of: Web editing software, HTML, any other web programming languages, domain

names, hosting are a big advantage.

Location:
Malad (Mindspace)

  • Campaign & Strategy Executive

    3 days ago

    Mumbai, Maharashtra, India 5nance Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Company Description5nance is renowned for creating India's first AI-powered, multi-asset portfolio called All Rounder. This innovative platform allows investors to build top-performing portfolios across varying market conditions with world-class advisory. By utilizing AI precision, 5nance makes investing across asset classes such as stocks, bonds, gold, and...

  • Campaign Manager

    2 weeks ago

    Mumbai, Maharashtra, India Kotak Life Insurance Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    JobDescription – Campaign Manager (Agency Channel ) LocationIndependent role based in HeadOffice. Requires travelling to various branches across the country Key Responsibilities Agency Channel Campaign Strategy & Execution: o Develop and execute sales-boosting cross sell campaigns tailored for the Agency channel,driving agent productivity and...

  • Campaign Manager

    5 days ago

    Mumbai, Maharashtra, India Yes Bank Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Title -Campaign ManagerBusiness Unit :- Spectrum BankingLocation :- MumbaiResponsibilities:-Campaign Performance & ROIDesign, launch, and manage digital campaigns across SMS and Email.Drive campaign conversions by ensuring Click Ratio >0.5% and improving Call/Genie Lead Ratio.Continuously monitor ROI and optimize performance against campaign...

  • Campaign Manager

    1 week ago

    Mumbai, Maharashtra, India Skyleaf Consultants LLP Full time ₹ 18,00,000 - ₹ 24,00,000 per year

    We're Hiring | Performance Marketing Manager (E-commerce / Beauty)Location:MumbaiExperience:Up to 5 YearsCTC:Up to ₹20 LPAContact:Arshdeep Kaur | | Client:Confidential (Leading Beauty E-commerce Brand)About the Role:We are seeking aPerformance Marketing Managerto scale paid digital campaigns and drive growth for a leadinge-commerce/beauty platform. The...

  • Campaign Manager

    1 day ago

    Navi Mumbai, Maharashtra, India Sciative Solutions Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    We are seeking a talented and experienced Campaign Manager to join our team. As a Campaign Manager for our AI SaaS products, you will be responsible for overseeing branding communications and implementing various marketing strategies, including digital marketing, email marketing, social media marketing, LinkedIn marketing, website marketing, SEO, SEM, and...

  • Campaign Manager

    1 week ago

    Mumbai, Maharashtra, India Aditi Toys Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Responsibilities:* Monitor campaign performance & optimize results* Collaborate with cross-functional teams on execution* Develop campaign strategies using Amazon advertising tools

  • Campaign Manager

    1 day ago

    Mumbai, Maharashtra, India GlobeBuzzers Solutions Full time ₹ 3,00,000 - ₹ 3,60,000 per year

    About the RoleWe're looking for dynamic and motivated Campaign Managers who enjoy working on the ground, meeting people and understanding how politics truly works at the local level. This is a role for those who want to contribute directly to exciting, fast-paced campaigns.What You Will DoUnderstand the Political PulseConduct surveys and interviews to...

  • Amazon Campaign Manager

    2 weeks ago

    Mumbai, Maharashtra, India Aditi Toys Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Responsibilities:* Manage campaign performance using analytics tools* Collaborate with cross-functional teams on digital campaign execution* Optimize ad spend for maximum ROI* Develop & execute Amazon campaign strategies

  • Manager, Campaign Management

    2 weeks ago

    Mumbai, Maharashtra, India Warner Bros. Discovery Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Welcome to Warner Bros. Discovery… the stuff dreams are made of.Who We Are…When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are thestorytellersbringing our characters to life,...

  • Campaign Manager

    5 days ago

    Mumbai, Maharashtra, India Eclatmax Training And Consulting Full time ₹ 24,00,000 - ₹ 60,00,000 per year

    Campaign ManagerCompany: Eclatmax Training & ConsultingLocation: Work From HomeWorking Hours: MonFri: 10:0019:00 | Sat: 10:0014:00Role SummaryWe are seeking a results-driven, proactive Campaign Manager who combines performance marketing with hands-on SEO and strong creative sensibilities. The candidate will plan, execute and optimize multichannel paid...